Radio has always been at the cutting edge of technology, and with online stations becoming huge, traditional radio stations need to adapt alongside them and embrace the internet to survive. So, where to start? Facebook Never underestimate the power of Facebook when it comes to gaining new listeners. If you’ve not already, set up a…
Read More
Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more…
Read More
How many times have you heard someone say “There’s an app for that,” and then you wanted to cringe because you’ve heard that so many times before? I feel you. It’s getting cliche, agreed. Still, in trying to introduce this particular blog post, I feel I would be remiss if I did not take this…
Read More
Yes! You’ve finally done it: there’s a branded app with your name on it available for download on both the Apple and Google Play app stores. Breathe in this moment, inhale your effort and then exhale your success. Now, let’s go check out how many people are downloading this gem of commerce that you’ve released…
Read More
Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through the front door. Once inside, he’d treat the bruises he just created. This strategy worked for a time, until the…
Read More
One of the biggest challenges faced when developing a mobile app is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking for ways to successfully launch and promote your newly built App or want to discover new strategies to…
Read More
Websites used to be static things, sitting out on the internet waiting for some someone to find it. That’s no longer the case, though: the front and back-end design of a website has evolved way beyond that—not only is the content much more dynamic, but a website’s relevance (which determines search engine ranking) is, too. Maybe…
Read More
There are two kinds of people in this world, joiners and followers. It’s one of those platitudes that we learn early on in life, but it meant something different back then. The basic message was that the joiner could never be a leader. In the Life 2.0 world of social media—where how much you put…
Read More
Digital marketing can be an exercise in contradictions. The internet provides companies with the tools to reach millions of potential customers for a fraction of the cost of more traditional marketing channels, and it comes with its own set of rules. Despite that ability to blast your message and brand out to the world in an…
Read More
In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In some ways, a well crafted email campaign offers businesses a chance to connect with their subscribers in ways that can’t…
Read More