As Facebook becomes mired in controversy and Twitter stagnates, no matter how what the message length, Snapchat is rapidly becoming the social media poster child. With its smartphone-only image focus, it helps brands connect with a young audience and the essential millennial segment on their own terms. Snapchat features a youthful user base, with many…
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Most companies start life funded by their founders, perhaps with a modest startup loan from a bank. The tales of vast investment from angel investors or venture capital firms are a million miles away for most modest businesses getting off the ground. With more companies launching than ever before, there is also more competition for…
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If you are running a website that is aimed at selling products, you need to make sure you offer an experience that is fast, streamlined and without friction in order to ensure it’s as easy as possible for your customers to part with their hard-earned cash. However, many small businesses are let down by a…
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Small businesses often don’t have the time to invest in design strategy meetings or the money to hire expensive design studios. Instead, they often know what they want but are not sure how to create a stand-out logo for their company. There is a wide range of tools that can help any business get started…
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Pretty much everything your band does can be turned into a form of promotion in one way or another. A gig or tour can be used to promote your album and merch, as well as being an artistic event in and of itself. Booking studio time to record a single or album can be used…
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Pinterest is the visually stimulating social media service that can sit neatly alongside a company’s Facebook or Twitter account. But will your business really see any reward from the process of uploading images or video, and what are the costs and benefits for your company? Pinterest for Business aims to engage users and customers, helping…
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Your well-thought-out lead magnets worked and people started signing up to your page. And, yes, this is a big step, but what follows is even more important. The next step, converting the trial users into long-term customers is the hardest battle of all. And the weapon that’s going to win you that battle is an…
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2026 Update: Instagram Marketing Tips 2026 for Beginners (What Actually Works Now) Instagram in 2026 is a completely different platform from the 2018–2021 version many marketing guides were written for. Today, Instagram is: a search engine, a short-form video platform, a personalised AI recommendation system, and one of the most powerful brand discovery tools for…
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We caught up with Mark Alexander of Natural Balance Therapies – a massage therapist in Brighton – and spoke about the app he created with AppInstitute. Mark lets us in on his experience using the app builder and how he’s managed to rack up over 2000 downloads since launching. Could you tell us a little…
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When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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