TikTok has become more than a social platform. In 2026, it is one of the world’s most influential search engines, discovery platforms, and product marketing ecosystems. If you’re marketing a mobile app, ignoring TikTok means missing out on massive organic reach and a generation of users who now search TikTok the way others search Google….
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In 2026, social media SEO isn’t a side tactic anymore – it’s one of the main ways people discover brands, content, and local businesses. Two big shifts forced this: AI Overviews and zero-click results on Google are crushing traditional organic clicks. Studies in 2025 showed organic CTR on queries with AI Overviews dropping by as…
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By integrating the right imagery into your business’s web design, you can convey important information and elicit emotions that nudge your visitors toward converting. The result? More sales, and a bigger bottom line. In this article, we’ll discuss actionable tips you can start using right away to turn your website into a sales machine through…
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2026 Update: TikTok Marketing Tips for Small Businesses Is a Whole New Game TikTok in 2026 is no longer “the Gen Z dance app.” It has become: a search engine, a product discovery hub, a local business directory, a viral content machine, and one of the only platforms where small brands can still achieve massive…
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When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide. It is important to focus on existing customers as this is more cost-effective and profitable than trying to acquire new ones. Take a look at…
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Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Artificial Intelligence. The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial intelligence (AI) is actually very real and becoming more and more a part of our daily lives. AI simply refers to machines taking…
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If you’re still managing your appointments with pen and paper, or worse, endless message threads, you’re not just losing time, you’re losing customers. In 2025, online booking software isn’t just a convenience tool; it’s the backbone of modern service businesses. Whether you run a salon, café, gym, clinic, or studio, your clients expect to book…
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It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend the last few weeks of each year focusing on marketing, sales and customer service over the holiday season, not reading…
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