Designing a website for your restaurant is tricky. But the best restaurant websites generally have some common features. They have high-quality photos and other media. They are also easy to navigate, with menus and important links clearly accessible from all parts of the website. Importantly, they are as easy to view on mobiles as they…
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The food and drink industry is highly competitive. Great restaurant marketing ideas can help you stand out. The first step to successfully market a restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing efforts need…
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It costs a lot of money to open and run a restaurant. puts the average startup costs for a new venue at $275,000, or $3,046 per seat. And the price gets significantly higher if you want to own the real estate. Unfortunately, not many small businesses have that type of cash on hand. But there…
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In our article, Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020, we took a look at Search Engine Optimization (SEO). In this article, we take a closer look into how you can optimize your restaurant website to begin ranking on Google and other search engines. Restaurant SEO tactics are used to help…
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Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
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Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
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New technology has the potential to improve and disrupt the way the restaurant industry works. While the overall concept of a restaurant may stay the same — serving or delivering food to customers — the way restaurants do this will likely continue to change. In recent years, trends like delivery apps and social media platforms…
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Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
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If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
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Using a food cost calculator is an easy way to understand how much your restaurant spends on food. This is important because restaurants typically have razor-thin profit margins, and not having a handle on your menu item costs can eat into this already slim percentage. It’s easy to create dishes and price them to allow…
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