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How do ice cream parlours make money in winter?

How do ice cream parlours make money in winter?

Ice cream doesn’t stop selling when it gets cold! The dessert chains worked that out years ago, and it’s the one thing most independent parlours still get wrong. Look at any high street. Creams, Kaspa’s, Heavenly Desserts, Little Dessert Shop: a handful of these brands now run estates pushing towards 100 sites each, and they…
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Does a yoga or pilates studio need its own app?

Does a yoga or pilates studio need its own app?

Our write up on this one actually comes from recent personal experience of working with FLOW reformer studio which is a boutique studio offering three locations in Bottesford, Grantham and Bingham (all in the East Midlands, UK) and their struggle for an app that actually worked for their setup. Reformer Pilates bookings jumped 71% in…
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Do barbers really need their own app, or is Booksy enough?

Do barbers really need their own app, or is Booksy enough?

Barbershop growth in 2026 came from the regulars, not the new faces. New-guest visits to barbershops actually dropped this year, by about 17% compared to last, while visits from existing clients went up. The 2026 barbershop data from Zenoti spells it out: the shops making more money are the ones squeezing more value from the…
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Why Half Your Physio Patients Disappear Before They’re Better – And How an App Fixes It

Why Half Your Physio Patients Disappear Before They’re Better – And How an App Fixes It

Here is a pattern every physio and chiropractor knows well… A new patient hobbles in, clearly in pain, nodding along as you explain that this is a six-session job, not a one-and-done miracle. They book the next appointment… And then somewhere around session two or three, the pain eases just enough, life gets busy, and…
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Does a grassroots sports club really need its own app?

Does a grassroots sports club really need its own app?

The short answer: not if you enjoy spending Sunday night chasing eleven people for a fiver each. For everyone else running a club on goodwill and group chats, yes. And here’s the honest version of why… Some research from GoCardless landed this July: 44% of grassroots football officials said they’d considered packing it in over…
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How do mobile car valeters get repeat customers?

How do mobile car valeters get repeat customers?

Most car valeters are brilliant at winning a customer once and hopeless at getting them back. That’s the whole problem in a nutshell, and it’s a proper shame, because the real money is in the fifth wash, the tenth, the one next March. The first wash is the easy one. Someone spots your van, catches…
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Why Your Dry Cleaners App Is the Difference Between a One-Off Clean and a Customer for Life

Why Your Dry Cleaners App Is the Difference Between a One-Off Clean and a Customer for Life

Your dry-cleaning customer rushes in on a Friday, drops off a suit and three shirts, takes the little paper ticket, promises to collect “Tuesday-ish”, and then vanishes into the fog of modern life. The clothes are pressed and bagged by Monday. They sit on the rail, and they wait…. And wait…. Meanwhile you are making…
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Your driving range is about to get rammed. Here’s how a driving range app turns the winter rush into year-round regulars

Your driving range is about to get rammed. Here’s how a driving range app turns the winter rush into year-round regulars

Right, let’s talk about the best-kept secret in British golf: your driving range does not go quiet in winter. It goes the other way!! While the member down the road stares out at a waterlogged course and cancels his fourball, your heated bays and Toptracer screens are the only game in town. The weather that…
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