In marketing as in physics, friction impedes motion and slows things down. So, when it comes to optimizing your customer’s journey, friction is the last thing you want to create. Anything that makes it more difficult for your customers to smoothly move through the process toward converting can be considered friction and, the more friction…
Read More
If you’ve spent any time in the marketing world, you’ve probably heard the common refrain that “content is king” more than a few times. The truth is, it’s oft-repeated because it’s true. Content marketing is a powerful tool to have in your arsenal because it’s effective in multiple ways For instance, it contributes to SEO…
Read More
The world of entertainment has been around for some time. It has various ways of entertaining people as they have different kinds of preferences. Hence the world of gaming has all sorts of games. This means that action fans will go for action games, strategy fans will go for strategy games, and so on. In…
Read More
Software applications are essential for businesses in 2023 and beyond. Businesses can improve efficiency, productivity, and competitiveness by using the right software tools. According to a survey by Gartner, more than 90% of businesses are using software applications to digitize their workflow. In addition, software applications can help businesses streamline processes, reduce errors, and make…
Read More
Starting a digital Full-Funnel Growth Marketing Agency can be very exciting. With the global market projected to reach $786.2 billion in 2026, this excitement is indeed justifiable. However, there’s more to starting an agency than the thrill of anticipating a slice of the market cake. Many entrepreneurs started out with mostly passion and thrill, only…
Read More
Building an engaging game, e-commerce, utility, or business app is an exciting and lucrative business venture. In fact, the mobile app industry will generate more than 614 billion US dollars by the end of 2026, and pundits expect that number to keep growing. So, who wouldn’t want a piece of that pie? However, numbers also…
Read More
If you haven’t heard of blockchain tech yet, where have you been? It rose to prominence thanks to cryptocurrencies like Bitcoin, and yet now has a wealth of other applications in many industries and contexts. Mobile gaming is an example of an area where the blockchain comes into play, so what’s the deal, and is…
Read More
Image Source: Unsplash Web 2.0 is moving aside for its more security-focused younger brother, Web3. Developers are likely wondering where they’ll fit in once Web 3.0 takes hold. Fortunately, senior developers can still capitalize on their hard-earned skills; they’ll just need to reconsider how they’ll use them. 7 Skills Developers Need to Succeed in Web3…
Read More
In 2022, Google Play Store had a whopping 2.87 million apps on offer to its vast audience. Apps have changed the way we live, transforming our society into a digital-first, uber-connected world. But so many apps come with a price: competition. If you’ve created a mobile app, it’s likely that you’ll be up against a…
Read More
Before technology, one had to look for a prospect in person to pitch their ideas and make sales. They had to wait in line for hours or book an appointment before they could get to their client. But, now, you can drive sales from the comfort of your work or home office through the Internet….
Read More