In our article, Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020, we took a look at Search Engine Optimization (SEO). In this article, we take a closer look into how you can optimize your restaurant website to begin ranking on Google and other search engines. Restaurant SEO tactics are used to help…
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The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, the industry was expected to generate around $189 billion in revenue via app stores and…
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Starting a restaurant is a dream for people that enjoy the aromas, ambience, and atmosphere of the food industry. Opening a restaurant can be extremely rewarding. But it’s also hard work and involves a lot of preparation. There’s a lot of different things to get ready and consider before you open a restaurant business. The…
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Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
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Facebook used to be the go-to social platform for businesses of all shapes and sizes to promote what they do and engage with fans. However, since Facebook’s CEO Mark Zuckerberg announced changes to the platform’s algorithm which now prioritises content from friends over businesses, it has become a lot harder. That’s not to say that…
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Although Christmas is one of the most popular times of the year, there’s no reason to restrict your seasonal marketing ideas to this holiday. There is something unique about each season which means there’s no shortage of ways to make your marketing campaigns relevant. To give you an idea of what we’re talking about, have…
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Small businesses have – in the past – been wary about launching a dedicated mobile app. High costs, and the technical skill required, contributed to this weariness, with a 2016 survey suggesting that only 20% of small businesses currently have a mobile app. But costs have fallen dramatically, and apps can now be launched with…
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Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
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If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
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So you’ve worked out that video marketing is the key to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on earth do you start? It’s useful to identify the types of videos you want to create, even how and where you’ll market…
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