There’s a very good reason for wanting to get users to review your mobile app, and it has nothing to do with vanity. User reviews – whether it is of a product, service, company or restaurant – act as form of social proof, and we see ourselves and others being influenced by this daily. And…
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Writing a blog with so many potential puns and doing all I can do avoid them is going to be no easy feat. It’s likely to be tiring, exhausting even, but as long as I tread carefully I’m sure Audi fine. And we’re on our way. Whether you’re looking to start from scratch, wanting to…
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Unlike the other app builders we have previously written about, Jan Koum lives a life that is much more low-profile. This is all the more incongruous given the fact that he created the second most used app in the world: WhatsApp. But as you learn more about Koum, you discover that it is perfectly in…
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With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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Truly understanding your app’s niche is the first step to dominating that niche. But the task can be a little daunting. There are so many things to consider. Where should you start? In this post, I’ll share a guide that will show you how to do a complete analysis of your niche. Some app publishers…
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With the rapid adoption of mobile devices, businesses are getting more and more opportunities that will ultimately change how their products or services are delivered and accessed in the upcoming years. Consequently, small businesses and startups are realizing the advantages of going mobile and coming up the amazing mobile apps. But, not every app gets…
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When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
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Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re reading this post called “App Store Screenshot Guide: Creating Better App Store Screenshots” So, call it a hunch. In any case, the…
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This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everything you post, but with Snapchat, there is no history. Everything is temporary: opened Snaps disappear within seconds, Stories are only available for…
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