Santander banks on AppInstitute to deliver mobile marketing masterclass

Santander banks on AppInstitute to deliver mobile marketing masterclass

Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was designed to educate small and medium-sized organisations on how to leverage the power of mobile marketing and build their own mobile app regardless of their technical ability. AppInstitute hosted 18 businesses from across…
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How Much Should You Spend on Mobile Marketing?

How Much Should You Spend on Mobile Marketing?

How much should your business spend on mobile marketing? What percentage of your overall marketing budget should you allocate to mobile? Happily, there’s a simple formula everyone can use… Kidding – no, there isn’t. Your mobile spend can vary widely based on a huge number of factors, including your best-performing channels. Your website, social media…
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Appinstitute and Appointedd partner to help businesses work smarter

Appinstitute and Appointedd partner to help businesses work smarter

We’re delighted to announce that AppInstitute has partnered with Appointedd, an online appointment booking software enabling customers to schedule their next appointment with ease. Appointedd helps businesses manage their time, increase profits, and work smarter by offering a simple and effective way to take bookings online. Appointedd offers a flexible way to take bookings from your website, Facebook…
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AppInstitute to provide Masterclass for Santander Breakthrough Members

AppInstitute to provide Masterclass for Santander Breakthrough Members

AppInstitute is delighted to announce a new collaboration with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute provides a simple way for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform, making entering the app market…
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Celebrating 10 Years of the iPhone 16 Examples Of How To Promote Your App On Your Homepage

16 Examples Of How To Promote Your App On Your Homepage

Increase your App downloads by ensuring you promote it on the homepage of your website. You can do this with a simple banner that links to your App’s download page. We’ve curated 16 examples of how other brands are using their homepage to effectively promote their App. 1. Subway Subcard App Subway use an image of their…
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Publishing Your App: Completing App Store Info

Publishing Your App: Completing App Store Info

Once you’ve finished designing your App’s appearance and have added content  you’re ready to Publish to the Google Play and Apple App Stores. When filling in information about your App there are a few things to consider to help with optimising your App to increase downloads, also know as App Store Optimisation. To help you do this we’ve…
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7 FREE & BEAUTIFUL Phone Graphics to Make Your App Look Awesome

7 FREE & BEAUTIFUL Phone Graphics to Make Your App Look Awesome

I’ve listed some of my top favourites when it comes to FREE graphic resources for marketing Apps. With a little Photoshop know-how, you can create beautiful mock-ups of your App to showcase to potential customers. By taking a screenshot of your App and placing it in one these free phone graphics below, use these tantalising…
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