Blog

Building an App for your business couldn’t be simpler, or more cost effective. Our intuitive platform provides you with all the tools you need to build, submit and manage your App online, without the need for any coding or tech skills! Learn more about our App Builder platform with this Quick Start Guide and start…
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Jacqueline Smith, owner of Tiffany’s Balloons, used our App Builder platform to build a mobile App for her special event balloon decorators business. Discover what Jacqui had to say about using the platform and her overall experience with AppInstitute… 1. Tell us a little about yourself. How would you best describe your technical ability? I am…
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I’ve listed some of my top favourites when it comes to FREE graphic resources for marketing Apps. With a little Photoshop know-how, you can create beautiful mock-ups of your App to showcase to potential customers. By taking a screenshot of your App and placing it in one these free phone graphics below, use these tantalising…
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If you’re choosing to publish your App on just the one platform, either Apple App Store or Google Play Store, you need to consider which one is best for your App. Unless you’ve already done your research, it can be a difficult decision. There are various factors to consider when choosing between Apple iOS and Android…
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Whether you’re an established business directory or just looking for a solution to feature local businesses in your area, a mobile Directory App could be the answer. Include listings for businesses, properties, vehicles, jobs and more. Directory Apps are a great way of advertising businesses, so encourage local establishments to register themselves in your Directory. Features…
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To have a successful App is everyone’s main goal. We regularly get clients asking us whether they should charge for their App or not. Now, although it’s not up to us, we want you to have the best understanding of what is right for your App. Yes, there are some advantages to a paid App, extra…
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The owner of the Wired Cafe Bar in Nottingham, Très Roche, enlisted the help of her 14-year-old son Oli to build a mobile app for their business. Learn what Oli had to say about using the App Builder Platform and how the App has helped Wired Cafe Bar stand out from the crowd! 1. Tell us…
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If you read my Simple Recipe for Delicious Push Notifications post a while back, you’ll know how to choose the best Push Notification content for each of your audience groups, and you’ll have read about Geo-fencing, Targeting and Scheduling your messages for optimum performance. In this post, I’m going to explain how you can create and…
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Creating physical loyalty stamp cards or swipe cards can be a costly investment. They require you to pay for the printing and production costs, then the stamps or stickers to use with them, the delivery cost and of course the cost of replacing them when they’re all gone! Money money money… A physical stamp or…
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Don’t even try to deny it. We know you love a good coupon or voucher. Whether it’s for a money-off discount for a product or service, or a freebie, we all love coupons and they incentivise us to return to a business or even try a new one out. In 2014 there were 560 million…
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