Every one of us has had a customer or client who has been nearly impossible to satisfy — the kind of customer that, no matter how perfectly you help them, would find some unreasonable excuse to complain or return your product. Although you should respect your customers at any cost, it makes perfect sense that…
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Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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Brick and mortar retail can seem like night and day compared to web-based SaaS products and other subscription services. It’s not just the products themselves that are different; it’s how they are sold. But retail can learn a lesson or two from SaaS companies because there’s something to be said for the massive growth that…
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It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this…
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These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online school marketing tips. Promoting your school with online search A lot of…
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This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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Communication, professionalism, and leaving a lasting impression. Those may be the key components of a happy business. All of which funnel into how your customer perceive you. What you may not realize is that all of these actions on your part can actually increase your word of mouth marketing. Meaning, happy customers will refer you,…
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When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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