For retailers, the ability to create and maintain a positive customer experience will always be one of the biggest predictors of your long-term success. To stay competitive in retail’s constantly evolving landscape, it’s crucial to use all the tools at your disposal to create a customer experience that will make shoppers feel valued, and keep…
Read More
89% of companies have omnichannel retailing strategies in place, have you? If you’re new to the concept, this guide will help you learn what omnichannel retailing is and what online and offline marketing strategies include. We will explore the core concepts and components you should add to make it effective. We will also discuss brands…
Read More
Image Source: Unsplash In the modern age, technology is revolutionizing every aspect of our lives, and it’s no different in the world of ring shopping. What traditionally involved countless hours of store-hopping, indecisiveness over designs, and limitations due to geographical boundaries has now been simplified into a seamless process. Thanks to tech advancements, acquiring that…
Read More
![7 Companies That Run the Best Omnichannel Campaigns [+ Bonus]](https://storage.googleapis.com/sales.appinst.io/2019/05/7-companies-that-run-the-best-omnichannel-campaigns-bonus.png "7 Companies That Run the Best Omnichannel Campaigns [+ Bonus]")
Since we entered the 21st century, we’re all becoming more and more involved in communication with the help of various devices. In the last 10 years mainly with Internet-connected ones. As technologies develop, they become more affordable year by year, which by now has led to the fact that almost everyone has at least one…
Read More
Starting a business, you face various tasks from planning organizational processes to developing marketing strategy to promote your brand. However, business owners often consider the first issue to be more important than the second one, while in fact, it’s the other way around. There are many companies selling low-quality products for high prices just because…
Read More
Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well….
Read More
From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
Read More
If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
Read More
‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you…
Read More
As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
Read More