Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive…
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If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Search engine optimisation (SEO), social media marketing, and affiliate marketing have emerged as key parts of contemporary marketing strategies. These elements have leveraged…
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This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider…
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The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:…
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If you’re looking for some inspiration on how to achieve better engagement with your followers on Twitter, check out some of the great things these beauty salons across the country are doing on the platform at the minute. Rush Hair & Beauty With 55.5 thousand Twitter followers, Rush Hair & Beauty are smashing their Twitter…
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Let’s face it, travel can be stressful sometimes. Yes, you get to explore far-flung corners of the world, see some stunning sights and learn about different cultures. But catching the right flights, keeping all your travel documents together and planning your trip is a lot of work. Handily, there’s now a host of travel apps…
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You can’t hide from the enormity of social media. With estimates of there being around 2.77 billion social media users around the world come 2019, if your business isn’t currently taking advantage of this platform to target potential consumers, then you’re missing out. Instagram is one of the biggest players in today’s social media world,…
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