Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across…
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It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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Crowdfunding has experienced significant growth and is projected to reach a staggering US$1 trillion by 2025. This growth highlights its expanding role as a fundraising tool, offering vast opportunities for creators and investors. Campaign creators must consider this trend when selecting a platform, as the landscape is becoming more competitive and efficient. Staying updated with…
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Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive…
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If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Search engine optimisation (SEO), social media marketing, and affiliate marketing have emerged as key parts of contemporary marketing strategies. These elements have leveraged…
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