It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
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People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can…
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Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive…
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If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Online marketing became a thing as soon as the first browser was launched to the public in early 1990s. However, online transaction then…
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This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider…
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