The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. With millions of users on Facebook, Twitter, LinkedIn, Instagram and many more, there’s a whole…
Read More
Restaurants that enjoy steady business make it look easy. Regulars return again and again, even on weeknights. Business is brisk. Check averages are high. But don’t be fooled: Customer loyalty doesn’t just happen; it must be earned. Behind the scenes, successful restaurants are hard at work – using these 7 secrets to build customer loyalty….
Read More
The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide. It is important to focus on existing customers as this is more cost-effective and profitable than trying to acquire new ones. Take a look at…
Read More
31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
Read More
Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
Read More
With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you stand out in such a crowded marketplace? How can you avoid wasting precious time and money on advertising that might…
Read More
As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
Read More
As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
Read More
We love to see passionate, dedicated entrepreneurs using our app builder to grow their businesses. That’s exactly why we decided that we had to speak to Toby Harris – founder of LETS GOLF – a former customer from Appsme. We spoke to Toby about his transition from Appsme to AppInstitute and how creating his own app…
Read More
Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketing techniques that you could take advantage of! So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the…
Read More