Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
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With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you stand out in such a crowded marketplace? How can you avoid wasting precious time and money on advertising that might…
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As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
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As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
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We love to see passionate, dedicated entrepreneurs using our app builder to grow their businesses. That’s exactly why we decided that we had to speak to Toby Harris – founder of LETS GOLF – a former customer from Appsme. We spoke to Toby about his transition from Appsme to AppInstitute and how creating his own app…
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Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketing techniques that you could take advantage of! So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the…
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January is the time of the year when we all take a long, hard look at ourselves in the mirror and think: “Damn – I might have overdone it this Christmas.” Whether you’re a turkey sandwich fiend, a cheese and cracker fanatic or simply had an especially indulgent 2017 – all of us could probably…
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For most small businesses, the need to attract and retain customers is being hindered by one simple fact: they don’t blog. Blogging in the modern marketplace is a fundamental requirement for success, and if your business or brand isn’t administering a blog, you are selling yourself and your business short. Market statistics on blogging suggest…
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It’s always rewarding for us to see charities and nonprofits using our app builder for a good cause. Charity apps are a great way to raise awareness, keep in contact with supporters and those that benefit from your work. That’s why wanted to do a case study on Leicestershire MS Therapy Centre – one of…
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Email Templates are all the rage in the email marketing space. Who’s got the hottest templates of them all? Bloggers and marketers have built their email lists on the promise of business changing email templates. They would promote them with titles such as “How one template made me $500,000 in Revenue in 3 months”. This…
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