Artificial Intelligence. The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial intelligence (AI) is actually very real and becoming more and more a part of our daily lives. AI simply refers to machines taking…
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The web is a place of never-ending change. Just when you think you’re hopping on board one trend, another comes whizzing by. That’s what makes design or marketing on the web such interesting jobs, because you always have to be on the lookout for the next big thing. And what is the next big thing?…
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So the website for your business is sleek, modern and effective. You might also be seeing a genuine return on your investment, having published a native app- and that’s great. So if you’ve heard anything about Progressive Web Apps, you might be thinking… What’s the point? Why not stick while you’re ahead since if it…
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Digital marketing strategies are constantly evolving to meet the growing needs of the online user. This wasn’t always the case though. Once upon a time, simply having a website earned mega bonus points. In the present day, businesses as a standard need to ensure that they have a responsive website in place so that users can access…
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Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to market products and services. In brief, smartphones opened up a direct channel to reach consumers, and in just a few years,…
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The world of mobile communications is ever-changing, sometimes it is so tricky to keep up with the latest developments. Like anything else though, it relies on innovation, and today we’ll be talking about some of the trends that have stemmed from the rise in popularity of a relatively new thing – the progressive web app….
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Having a website is a little like being the new kid in school: until you start making friends, you may as well be invisible. And making the right connections is extremely important. Google uses hundreds of “signals” in order to evaluate what pages (or content) to include in search results, and also the order in…
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I know, yet another article on push notifications. There are literally dozens of articles on push notifications, but this article comes with a little bit of a twist – shedding a little bit of the light on possibly, the most powerful way to market your business, but we’ll keep it a secret for a little…
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Creating a detailed marketing plan is the essence of any successful marketing campaign. Even if you gathered a team of marketing specialists and professionals and provided them with all the resources and equipment they need, it will not guarantee your marketing success. Rather than relying solely on the arsenal of tools and experienced and knowledgeable…
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In case you still don’t know what progressive web apps actually are, we recommend giving this post a read. It outlines some of the finer details. But very simply, progressive web apps are an amalgamation of app-like features accessible without installing a native app. It looks like an app, loads like an app, is responsive…
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