There are two types of businesses in this world: those that use mobile apps to aid in sales and marketing, and those that don’t. The businesses that have mobile apps also fall into two distinct groups: those that use native apps, and those that use Progressive Web Apps (PWAs). And we can break down those…
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At AppInstitute, we’re lucky enough to work with a wide range of different businesses on a day-to-day basis. It’s awesome to watch these small businesses grow and embrace the power of mobile marketing through the apps they build on our platform. One of those businesses we spoke to recently was Polka Dots and Petticoats –…
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In the digital marketing environment, automation is not merely a wish list item, but a legitimate necessity for any marketer seeking efficiency. However, automation comes down to a matter of budget for many marketing teams, as CRMs, content managers, and other tools can quickly run up a hefty bill. Not only that, but the financial…
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I didn’t get it how Matthew Woodward, Neil Patel and Brian Dean can get millions of people to visit their websites on monthly basis. I just couldn’t wrap my mind around that. Then I started testing different content promotion platforms, gaining follower base and traffic started flowing. Now, I know how they do it and…
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Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progressive Web Apps – or PWAs for short- offer the same functionality and responsivity as an app, the only difference being that it’s accessed through a browser, like…
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Artificial Intelligence. The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial intelligence (AI) is actually very real and becoming more and more a part of our daily lives. AI simply refers to machines taking…
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The web is a place of never-ending change. Just when you think you’re hopping on board one trend, another comes whizzing by. That’s what makes design or marketing on the web such interesting jobs, because you always have to be on the lookout for the next big thing. And what is the next big thing?…
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So the website for your business is sleek, modern and effective. You might also be seeing a genuine return on your investment, having published a native app- and that’s great. So if you’ve heard anything about Progressive Web Apps, you might be thinking… What’s the point? Why not stick while you’re ahead since if it…
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Digital marketing strategies are constantly evolving to meet the growing needs of the online user. This wasn’t always the case though. Once upon a time, simply having a website earned mega bonus points. In the present day, businesses as a standard need to ensure that they have a responsive website in place so that users can access…
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Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to market products and services. In brief, smartphones opened up a direct channel to reach consumers, and in just a few years,…
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