It’s no secret that digital marketing has become a massive industry over the past decade or so. When it comes to the hospitality industry, and hotel marketing, this is particularly true. As more travelers make buying decisions online and brands like Airbnb receive 88 million visits a year, it’s become more important than ever before for…
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In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
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Today, we pretty much all use at least one mobile app a day. Whether it’s checking your bank account, placing a bet on the latest round of football fixtures, shopping for an outfit for your next night on the town or looking for directions to a restaurant, there’s an app for all of the above…
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Mobile technologies have become an integral part of fundraising for nonprofits of all sizes—and for good reason! How many times a day on average do you check your phone? Nonprofits can benefit greatly from the fact that practically everything we do on mobile devices involves engaging with content on the internet. By optimizing your web…
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Human beings are inherently social; they need to converse with each other, share thoughts and convey their feelings to survive. In the good old days, when conversations could only happen face to face, there were some innate inconveniences to it. Then when MSN messenger came along with its emojis, it was no less than a…
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As a law firm marketing might represent a new challenge. In the past, professional services were often exempt from marketing strategies. However, as the world has changed, competition has increased and globalization has introduced the need for legal firms to develop excellent marketing strategies. Customers have higher expectations. Advances in technology mean many people are…
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So you’ve got your website, you’ve developed and implemented your fantastic digital marketing plans through a combination of features such as link building, content production, social media and much more, but now you need to assess how well everything is doing. Marketing analytics tools are designed to provide insights into your marketing performance by tracking…
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Four best practices to load your mobile website in under 1 second Performance has never been so important for mobile websites. In January Google announced that from July onwards, the speed of mobile websites is going to be a ranking signal. This change has been in development for years and now that the rules are…
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Veterinary marketing isn’t just important for big businesses. It’s crucial for businesses both big and small to maximize the time they spend making money, rather than waiting for the next customer or client to walk through the door. And that applies to vets just as much as any business. Not sure how you can market…
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As a business owner or marketing professional working on behalf of a business, your aim is to get in front of as many eyes as possible and achieve those all important sales. Display marketing offers a range of benefits that can significantly enhance your business visibility. By using visual ads, you can capture the attention…
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