What is email marketing? Think about how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (Snapchat, WhatsApp, etc). It’s very easy to look at…
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When it comes to anything important in life it is crucial to have an end game in sight. The same applies to gym marketing. What are you hoping to achieve by marketing your gym? Do you want to increase members? Raise brand awareness? Retain existing customers for the long term? Sit down with a pen…
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For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. WhatsApp has changed the way politicians scheme. And Instagram has changed the way we take and share photographs. And it has all…
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Most businesses are aware that blog posts are important, but blogging is often treated with an attitude of “I’ll get round to it one day.” The reality, however, is that you are literally putting off profit generation by not getting quality blog content out there. Here we present 5 ways creating a killer blog post…
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When the Apple App Store launched in July 2008, it only offered users access to 500 apps. By July 2009 this number had grown to more than 50,000, a few months before the Android Market relaunched as the Google Play Store with 16,000 apps available. As of March 2017, the Google Play Store has 2.8m…
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The bustling beauty industry shows no sign of stopping, with an estimated £16 billion being generated by the industry in 2016 alone. There is an abundance of beauty salons all vying for the attention of a captive audience, all hoping to stand out from the crowd. So how exactly do you go about it? Well,…
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Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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It is becoming increasingly difficult for business owners to ignore mobile, and that’s good. Ten years after the launch of the first iPhone, more than half the mobile phones currently in use are smartphones. And two years have passed since Google first announced that the number of searches taking place on a mobile device exceeds…
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There’s a very good reason for wanting to get users to review your mobile app, and it has nothing to do with vanity. User reviews – whether it is of a product, service, company or restaurant – act as form of social proof, and we see ourselves and others being influenced by this daily. And…
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