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10 Tools To Create Beautiful Social Media Images

10 Tools To Create Beautiful Social Media Images

There is no denying that there has been a huge shift in the way we communicate online, particularly on social media. We are now sharing our message using visual social media. Adding an image to your social media posts helps tell your brand story and increase the engagement from your fans. Here are some stats: Articles…
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10 Simple Ways to Build Your Email List Fast

10 Simple Ways to Build Your Email List Fast

For any business, whether it is online, brick-and-mortar small business or any kind of business it’s mandatory to stay in touch with your customers and prospects. Almost everyone across the globe has an email address and building an email list is one of the most economical and cheapest solutions for doing that. Businesses should not understate…
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Small Businesses Who Are Owning Social Media

Small Businesses Who Are Owning Social Media

With a strong social media presence, comes great responsibility. And tons of creativity. Having a social media presence is great, but sometimes it’s not enough. You need to grab and keep ahold of the attention of your community, and the most effective way to do this is to make your social media marketing stand out. Content…
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4 Types of Push Notifications & How To Use Them

4 Types of Push Notifications & How To Use Them

A little unsure whether you need push notifications as part of your App strategy? Want our honest opinion? You absolutely need them. Want to know why? Push notifications act as a friendly nudge to your App users that can not only remind them of your App, but they can inform them on new information, offer…
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Publishing Your App: Completing App Store Info

Publishing Your App: Completing App Store Info

Once you’ve finished designing your App’s appearance and have added content  you’re ready to Publish to the Google Play and Apple App Stores. When filling in information about your App there are a few things to consider to help with optimising your App to increase downloads, also know as App Store Optimisation. To help you do this we’ve…
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Best Apps to Help Run Your Small Business

Best Apps to Help Run Your Small Business

One of the greatest things about running a business in 2016 is that you can do just that from wherever you are (with a WiFi connection). Mobile Apps are making it easier to complete your day to day business tasks from pretty much anywhere, whether you’re commuting, at home on the sofa, in the garden, or…
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Consumers Love Mobile-Based Campaigns & Coupons

Consumers Love Mobile-Based Campaigns & Coupons

The 2016 Mobile Consumer Study by mobile marketing technology vendor Vibes, is jam-packed with new statistics that establish the importance of targeted mobile interactions and offers for consumers, specifically in customer engagement and loyalty programs. Mobile Offers & Text Alerts 77% of the smartphone users surveyed said mobile offers (such as surprise points or rewards, exclusive content and…
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How To Create “Use App” Call To Action on Facebook Page

How To Create “Use App” Call To Action on Facebook Page

Did you know that you can create a Call to Action button that directs people straight to your App’s Promotional Landing page? Your Landing Page includes the App Store links that will direct the user straight to the relevant App Store download pages, so they won’t have to search through tons of Apps to find yours! It…
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Hall of Fame: John’s Home and Yard Service

Hall of Fame: John’s Home and Yard Service

Jacoba Black, from John’s Home and Yard Service based in Billings, Montana, USA, discovered our platform after acknowledging their employer’s idea of getting an App for the business and took on the task themselves. Here’s what they had to say about their experience with AppInstitute… 1. Tell us a little bit about yourself.. How would…
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