Blog

As with any business, achieving return customers is undoubtedly one of the key tactics in keeping your beauty salon in business. As much as you’ll benefit from one visit trade, it’s the customers who come back time and time again that keep you performing well within a congested marketplace. When it comes to marketing to…
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It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
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For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you…
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It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a scary prospect for many. Choosing the right dentist is an essential priority for many people. That means your marketing will be make-or-break in…
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When considering which social networks to use in order to promote your restaurant, LinkedIn might not initially come to mind. However, this platform can have a number of great benefits, some of which might just surprise you! If you want to reach and engage with other people in your industry, LinkedIn can save you time…
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Marketing your takeaway comes in all forms, shapes and sizes, from the menus you post through the doors of your local neighbourhood to the way you interact with potential customers online. In addition to the growing number of takeaways that are now investing in a website to making online ordering a possibility, an increasing number…
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As a small business, your website is going to be a key part of your success. It’s the hub of what you do in the online world, and it’s how lots of your customers will discover your brand. First impressions matter, and it’s highly likely your costumers will become familiar with your website long before…
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Plugins are as useful to WordPress as, well, WordPress is to websites. Plugins are a great way to add functionality to your website, without lots of additional code or an expert to do it for you. There’s plugins for every need, from optimising your marketing to improving security. But with thousands of plugins on the…
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A company blog is a crucial component of any digital business footprint. It’s no longer enough to just have a website or a Facebook page—your company needs to create and share stories related to what you do. Why? Some telling stats: 6 of 10 online marketers believe that they’ve gotten new customers just through blogging;…
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