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Do you think people spend time thinking just how great the Gmail mobile app is? No. The best app design is one that users are unaware of, the one they don’t even notice. Sadly, it’s only the bad ones that users remember. To come up with an app design so good that it gets ‘unnoticed’,…
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It may be news to some, but Google’s social media service is still alive and kicking. And for those who want more than likes and silly pictures, it can be a valuable business tool. So, what’s to like and do on the social side of Google+. Many people have a Google+ account. Perhaps as part…
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When you’ve made the decision to develop a mobile app for your business, there are lots of things you’ll need to think about to ensure you create something that pushes your business forwards and makes an impression on all of the potential customers who come across it. As the old saying goes, ‘first impressions count’,…
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What on earth is geo conquesting? Yes, we hear you so hopefully this article will make this exciting geo-marketing practice a little clearer and showcase how it could be utilized to drive your business forward and pull in more customers. What is geo conquesting? This is a fairly new idea in the mobile advertising sphere…
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As Facebook becomes mired in controversy and Twitter stagnates, no matter how what the message length, Snapchat is rapidly becoming the social media poster child. With its smartphone-only image focus, it helps brands connect with a young audience and the essential millennial segment on their own terms. That might scare the pants off some marketers,…
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Most companies start life funded by their founders, perhaps with a modest startup loan from a bank. The tales of vast investment from angel investors or venture capital firms are a million miles away for most modest businesses getting off the ground. With more companies launching than ever before, there is also more competition for…
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If you are running a website that is aimed at selling products, you need to make sure you offer an experience that is fast, streamlined and without friction in order to ensure it’s as easy as possible for your customers to part with their hard-earned cash. However, many small businesses are let down by a…
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Small businesses often don’t have the time to invest in design strategy meetings or the money to hire expensive design studios. Instead, they often know what they want but are not sure how to create a stand-out logo for their company. There is a wide range of tools that can help any business get started…
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Pretty much everything your band does can be turned into a form of promotion in one way or another. A gig or tour can be used to promote your album and merch, as well as being an artistic event in and of itself. Booking studio time to record a single or album can be used…
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In this article, we’ll walk through the story of Sean Rad, the founder of the ubiquitous dating app – Tinder. Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that it has become…
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