Conventional wisdom has been writing off email marketing for the last few years, but there’s a reason it sticks around. It works. More than any other form of digital marketing, an email is more likely to be noticed and read simply because it’s something its recipients have asked you to send them. It makes sense that…
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Push notifications have been known to increase App engagement by 88%1 – thus the power of push is unarguable, but when Apps deliver personalised push notifications, the results can even more astounding! Push notifications that are personalised allow you to talk to your App users on a more personal level, allowing you to develop a…
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We live in a world where advertising is so prevalent in the landscape it practically blurs into the background. The near-constant sensory assault of advertising jades us into tuning out its messages, while businesses are forever trying to find new ways to get in our heads. It’s that constant tension between marketer and audience that…
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Everyone is already aware of the fact that online consumers are quickly moving towards their mobile phones from their desktops. A large chunk of the modern customers’ content consumption along with purchasing power has shifted to mobile devices. This means that today’s businesses can no longer rely on their web presence alone to reach their…
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There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
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There is hardly anyone in the world who wouldn’t like listening to music. When the stress of like takes its toll, people find solace in music. For musicians across the globe, cash flow mainly depends on gigs and concerts. Book them regularly and you are living large. The best mobile app is one that enables…
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The Salon and Spa is one industry that’s based on repeated business. Services like haircuts, massages, pedicure and manicure are considered as frequently required. This industry with quite a few identical competitors is extremely over saturated. Nowadays, a lot of beauty and hair salons have started giving their customers an online scheduling and booking solutions…
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With its rapidly updating feed, Twitter can be a great source of news and information for anyone, not just small business owners. But follow too many people and it becomes difficult to find the value in between the mundane. One of the best solutions for small business owners is to add the accounts that matter…
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Mobile is fast becoming one of the most important needs of all time, and there is no turning back. There was a misunderstanding among some small businesses that having a mobile app is strictly a practice for big companies with bigger budgets. However, look around today and you’ll notice many small and midsize businesses are already adopting…
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Okay, let me start with this, mobile apps are more than just a trend – they’re here to stay. By 2017, the app market will be astounding – take a deep breath – 77 billion dollar industry! Yep, that’s right. And guess what, it’s only going to get bigger. The paid-for app revenue forecasted for…
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