The global mobile app market continues to grow and change to accommodate changing technology and user needs. At this point, it is expected to reach over $44 trillion, with the potential for even more growth as technology adapts. In this article, we’ll discuss some of the biggest trends shaping the mobile app market. These range…
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Images created with Google Gemini Forget dusty textbooks and rigid schedules! Dive into the mobile learning revolution! Imagine: personalized study plans, on-demand access to information, and free learning tools – all at your fingertips. This isn’t science fiction; it’s the reality transforming education today. Let’s explore how mobile learning is unlocking a world of knowledge…
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If you own a smartphone, chances are that it’s a veritable treasure trove of personal information. And that means it’s also an attractive target for cybercriminals. Hacking modern handsets is entirely possible, so that means you need to be alert to the likelihood of malicious manipulation. Here’s an overview of the security threats facing modern…
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The Apple App Store opened way back in 2008. In the years since mobile apps have gained in popularity and now more people use them than ever before. But the types of mobile apps people use now are very different from the ones that were available in 2008. Application trends have moved drastically over the…
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Before marketers set out on their mobile marketing campaigns, they ask themselves two important questions: How much should our business spend on mobile marketing? What percentage of our overall marketing budget should we allocate to mobile? Hopefully, by the end of this article, you should have a better idea of how to answer those two…
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Keeping track of your spending and setting budgets can be a great way to save money. However, it can also be difficult. This is doubly so if you have to manually record purchases to keep track of your personal finances. The best budgeting apps make it easy to see where your money is going. Many…
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Marketers are quick to recognize the opportunities presented by new consumer-facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time. From…
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The COVID-19 pandemic has caused teams around the world to go remote, so putting in place new ways to enable employee communication is challenging. It’s especially important when you consider that the way employees communicate is frequently cited as one of the reasons some teams outperform others. While there might not be much to be…
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Each year Black Friday gets bigger and bigger according to our black Friday stats. What began as a single Friday of super sales to kick off the holiday season after Thanksgiving has accelerated into a seasonal event all of its own. And since Cyber Monday’s day of online deals was bolted on at the other…
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In a hyper-digitalized society, push notifications are your best bet for communicating with users of your mobile app. The majority of marketing emails are caught by spam filters, and we tend to ignore the ones that make it to our inbox. SMS is clunky and unreliable, can cost both the sender and the receiver money,…
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