How to Run a Mobile-Focused Multichannel Geomarketing Campaign

How to Run a Mobile-Focused Multichannel Geomarketing Campaign

Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
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App Builders Before They Were Famous: Instagram’s Kevin Systrom Class of 2017: The Best New Apps This Year

Class of 2017: The Best New Apps This Year

When the Apple App Store launched in July 2008, it only offered users access to 500 apps. By July 2009 this number had grown to more than 50,000, a few months before the Android Market relaunched as the Google Play Store with 16,000 apps available. As of March 2017, the Google Play Store has 2.8m…
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How to Optimise Your Business for Mobile

How to Optimise Your Business for Mobile

It is becoming increasingly difficult for business owners to ignore mobile, and that’s good. Ten years after the launch of the first iPhone, more than half the mobile phones currently in use are smartphones. And two years have passed since Google first announced that the number of searches taking place on a mobile device exceeds…
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App Builders Before They Were Famous: WhatsApp’s Jan Koum Infographic: Why Every Restaurant Needs an App

Infographic: Why Every Restaurant Needs an App

If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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App Builders Before They Were Famous: Snap Inc.’s Evan Spiegel

App Builders Before They Were Famous: Snap Inc.’s Evan Spiegel

This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everything you post, but with Snapchat, there is no history. Everything is temporary: opened Snaps disappear within seconds, Stories are only available for…
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App Builders Before They Were Famous: Uber’s Travis Kalanick

App Builders Before They Were Famous: Uber’s Travis Kalanick

Uber Technologies Inc. was founded as UberCabs in March 2009 and is now more commonly known simply as Uber. Of the three original co-founders, only Garrett Camp and Travis Kalanick remain, with Oscar Salazar having amicably left in 2011, soon after Uber’s services and mobile app officially launched in San Francisco. Following an initial seed…
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Celebrating 10 Years of the iPhone

Celebrating 10 Years of the iPhone

  10 years ago today Steve Jobs unveiled to the world the first iPhone product from Apple at Macword 2007 in San Francisco. In this famous keynote he described the new iPhone revolution as three things – “An iPod, a phone and an internet communicator. An iPod, a phone… are you getting it? These are…
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Black Friday 2016: Mobile vs Desktop User Behaviour