Small businesses often don’t have the time to invest in design strategy meetings or the money to hire expensive design studios. Instead, they often know what they want but are not sure how to create a stand-out logo for their company. There is a wide range of tools that can help any business get started…
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So you’ve got your website, you’ve developed and implemented your fantastic digital marketing plans through a combination of features such as link building, content production, social media and much more, but now you need to assess how well everything is doing. For most, the first port of call will be Google Analytics, and with its…
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Keeping track on how well your website is performing is essential to the ongoing success of your online presence. By knowing how many people are visiting your website month on month, the channels most visitors are using to get there and what is causing them to leave your site can be the difference between success…
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Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Having a small business is exciting; you’re your own boss and the primary decision maker. To that end, having a small business is exciting, but it’s also time consuming and tough. Since you’re the primary decision maker, your business’s success rests on your shoulders—and that’s a lot of pressure. The best way to make sure…
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In the digital marketing environment, automation is not merely a wish list item, but a legitimate necessity for any marketer seeking efficiency. However, automation comes down to a matter of budget for many marketing teams, as CRMs, content managers, and other tools can quickly run up a hefty bill. Not only that, but the financial…
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Today is a special day for shutterbugs across the globe. August 19th, 2016 marks the first ‘World Photo Day’. All over social media, people are celebrating photography and sharing moments and memories that they’ve captured with a camera. Few pastimes have changed as much as photography has over the past few decades. Once a hobby…
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Are you looking for ways to get more exposure for your small business online? If so, you have come to the right place. Depending on your type of business, you will find plenty of ways to get more traffic, leads, and sales in this essential list of digital marketing ideas for small businesses. We’ve broken…
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There is no denying that there has been a huge shift in the way we communicate online, particularly on social media. We are now sharing our message using visual social media. Adding an image to your social media posts helps tell your brand story and increase the engagement from your fans. Here are some stats: Articles…
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One of the greatest things about running a business in 2016 is that you can do just that from wherever you are (with a WiFi connection). Mobile Apps are making it easier to complete your day to day business tasks from pretty much anywhere, whether you’re commuting, at home on the sofa, in the garden, or…
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