How A/B Testing Your Facebook Ads Can Maximize Your ROI

How A/B Testing Your Facebook Ads Can Maximize Your ROI

In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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Crafting a Professional Email Address: 4 Rules

Crafting a Professional Email Address: 4 Rules

There is only one purpose of every email you ever send: for the email to be opened. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And 42% of people say…
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Customer Satisfaction Metrics: The Basics

Customer Satisfaction Metrics: The Basics

Analyzing customer satisfaction data has historically been one of the most difficult parts of any small business’s marketing plan. It’s easy to feel mired down by the qualitative nature of public opinion-however, distilling all that information down into hard data has proven to be one of the most valuable things a business can do in…
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4 Ways Small Businesses can Improve their Reputation Online

4 Ways Small Businesses can Improve their Reputation Online

Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due…
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How to Promote Your Business: the Definitive Guide

How to Promote Your Business: the Definitive Guide

In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water…
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Geofencing – What Is Geofencing and How Does It Work?

Geofencing – What Is Geofencing and How Does It Work?

Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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Can Instagram Boost Business for your Takeaway?

Can Instagram Boost Business for your Takeaway?

You can’t hide from the enormity of social media. With estimates of there being around 2.77 billion social media users around the world come 2019, if your business isn’t currently taking advantage of this platform to target potential consumers, then you’re missing out. Instagram is one of the biggest players in today’s social media world,…
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20 Killer Marketing Strategies for Small Businesses

20 Killer Marketing Strategies for Small Businesses

Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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How to Create an Email Marketing Campaign for Your Beauty Salon

How to Create an Email Marketing Campaign for Your Beauty Salon

As with any business, achieving return customers is undoubtedly one of the key tactics in keeping your beauty salon in business. As much as you’ll benefit from one visit trade, it’s the customers who come back time and time again that keep you performing well within a congested marketplace. When it comes to marketing to…
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Content Marketing Tips for Small Businesses

Content Marketing Tips for Small Businesses

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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