Every one of us has had a customer or client who has been nearly impossible to satisfy — the kind of customer that, no matter how perfectly you help them, would find some unreasonable excuse to complain or return your product. Although you should respect your customers at any cost, it makes perfect sense that…
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A recent report by Marketing Dive and research firm Forrester claims that spending on digital marketing will hit $146 billion by 2023. This anticipated year-on-year average growth rate of nine percent suggests there are huge opportunities available for digital marketing agencies. The growth of the industry isn’t the only reason why starting an agency is…
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Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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Podcasts are a great resource for small business owners looking for tips and strategies they can use to grow their business. They can also help people who want to learn how to start a business before taking the leap. Currently, we appear to be in a golden age for podcasts. In the UK, nearly 6…
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Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips in…
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Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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April Fools’ Day is the one day a year where businesses can play pranks on their customers in the name of good humour and fun. It’s a great opportunity for brands to engage with their audiences and show off the personality of the company. Plus, it doesn’t just have to involve a company playing a…
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Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
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In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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