When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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Podcasts are a great resource for small business owners looking for tips and strategies they can use to grow their business. They can also help people who want to learn how to start a business before taking the leap. Currently, we appear to be in a golden age for podcasts. In the UK, nearly 6…
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Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips…
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Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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April Fools’ Day is the one day a year where businesses can play pranks on their customers in the name of good humour and fun. It’s a great opportunity for brands to engage with their audiences and show off the personality of the company. Plus, it doesn’t just have to involve a company playing a…
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Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
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In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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Customer satisfaction metrics are the specific, measurable ways a business tracks how happy customers are with a product, service, or interaction. The three used most often are CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score), and each measures something slightly different. Most businesses think they’re already doing this well. Most…
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Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due…
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In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water…
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