What Is Geo Conquesting, and How Can I Use It for My Business?

What Is Geo Conquesting, and How Can I Use It for My Business?

What on earth is geo conquesting? Yes, we hear you so hopefully this article will make this exciting geo-marketing practice a little clearer and showcase how it could be utilized to drive your business forward and pull in more customers. What is geo conquesting? This is a fairly new idea in the mobile advertising sphere…
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Are Bing Ads Really Worth It?

Are Bing Ads Really Worth It?

When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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How ‘Dogfooding’ Will Help Your Business Grow

How ‘Dogfooding’ Will Help Your Business Grow

In 2013, an investment banker was delivered a pizza by his former employee, Will Shu. Shu had not, in fact, had his career seriously derail at some point. Instead, in a years time, he was about to found Deliveroo, now the UK’s largest delivery service. Shu had actually been doing research about his potential customers…
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The Definitive Guide to Marketing Analytics Five Tips For Developing Brand Voice

Five Tips For Developing Brand Voice

In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
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9 Video Marketing Tools Worth Trying Display Marketing: A Quick-Start Guide

Display Marketing: A Quick-Start Guide

As a business owner or marketing professional working on behalf of a business, your aim is to get in front of as many eyes as possible and achieve those all important sales. If you have been considering the different online avenues available, you may well have come across the term ‘display marketing’, which is another…
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8 Skills Every Growth Hacker Should Master

8 Skills Every Growth Hacker Should Master

Have you heard of growth hacking but aren’t entirely sure what it means? Well hopefully after reading this post you’ll have a better understanding as well as knowing some of the key skills that every growth hacker needs to master to achieve success. First and foremost though, what exactly is a growth hacker? To put…
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12 Tips From Gym Marketing Experts Is Hosting A Launch Event For Your App Best For Your Business?

Is Hosting A Launch Event For Your App Best For Your Business?

31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
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