Does My Church Need a Linkedin Page?

When you consider social media platforms to use to promote your church, the ones that will come to mind first are likely to be Facebook, Twitter and maybe even Instagram. However there is another platform on the market that you may not have considered but could make a real difference in how your church connects…
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Retail & Brand Apps: Best Practices

The convenience, immediacy and availability of a retail app make them a key part of any brand’s strategy to grow sales and loyalty. The app is always there, not buried away as a website shortcut, it is always up-to-date and capable of pushing the latest offers and reminders to customers. For convenience, easy checkout and…
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20 Killer Marketing Strategies for Small Businesses

Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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Social Media for Nonprofits – 5 Creative Ways to Grow Your Nonprofit

You’ve heard of the major social media platforms: Facebook, Twitter, Instagram, Youtube, etc. But is your nonprofit maximizing their marketing potential? With so many social media sites it can seem overwhelming just to try to keep up an online presence. But the truth is that social media is a powerful tool (especially for nonprofit organizations)…
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How to Create an Email Marketing Campaign for Your Beauty Salon

As with any business, achieving return customers is undoubtedly one of the key tactics in keeping your beauty salon in business. As much as you’ll benefit from one visit trade, it’s the customers who come back time and time again that keep you performing well within a congested marketplace. When it comes to marketing to…
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Successful Social Media Marketing in 17 Steps

It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
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Content Marketing Tips for Small Businesses

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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Multichannel Selling 101 – Everything You Wanted to Know But Was Afraid to Ask

‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you…
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Dentist Marketing: the Essential Guide

It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a scary prospect for many. Choosing the right dentist is an essential priority for many people. That means your marketing will be make-or-break in…
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