Social media marketing has the reputation of being a way to get big results without having to spend on ads. The theory is that if you create great content and build your audience, you’ll attract followers organically. While this can be true, it doesn’t mean you should avoid ads altogether — advertising on platforms like…
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“Money often costs too much” — this quote by Ralph Emerson signifies the importance of securing your financial details. In the technologically advanced generation of the day, almost everything has moved online. From finance to sales and whatnot, company’s run their daily businesses on the web. Fraud detection software continuously monitors transactions and events in…
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One of the best ways to retain your customers and delight them is to consistently go above and beyond customer expectations. Restaurants rely on brand loyalty and customer delight to stay ahead of their competitors. Customer delight is an extension of providing a great experience and can help you build your brand and make lifelong…
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For many organizations, event marketing has become one of the most effective outbound strategies. The warm interactions experienced at events help businesses gain and retain clients for their brands, products, and services. However, the hard work lies in reaching, attracting, and convincing target audiences to attend a business event. Many planners host business events, or…
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Developers looking for exciting employment opportunities often overlook one fast-growing industry – iGaming. Interactive gaming or iGaming is the term used for the remote gambling sector. This field is typically associated with casino games and massive jackpots. It’s also often in the headlines due to scandals related to money laundering or gambling addiction. iGaming, however,…
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In the UK alone, the term “restaurant near me” is searched approximately 38,000 times. In addition to this, variations of this term, such as “Indian restaurant near me” and “Italian restaurant near me” have over 150,000 monthly searches between them. The vast majority of people making these searches are doing so to find a local…
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The increasing prominence of digital ad platforms means it is easy to forget about radio. But, if you’re looking for a way to reach the largest possible audience at a low cost, doing so would be a huge mistake. A 2019 Nielsen report found that radio reaches an astonishing 92% of adults every week. It…
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With a userbase of approximately 550 million Gen Zers, TikTok has all but consumed the hearts and minds of the 13-24 demographic. Yet, despite its recent surge in popularity, most marketing pros still aren’t sure how to make the most of this exciting new platform. A learning curve is to be expected, but now that…
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The Year’s Grand Finale The 2 months of the Holiday season contribute to over 20% of the retail spending in North America. In this important period of the year commencing from Halloween in October lasting all the way to the New Year, US consumers typically spend around 1000 USD. 50% of this spend is on…
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Derby-based fish and chip shop Sea King Fish Bar needed an app to launch its delivery service. The owners chose AppInstitute and were able to get up and running in just 48 hours. Now the app is a significant source of income for the shop, processing around 25% of orders. An Exciting Opportunity for a…
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