Email marketing for nonprofits done right is an effective technique that you should be using in today’s technology-driven world. Successful non-profit email marketing has three key elements that help encourage donations and funding. These include a distinctive brand identity, educational content and a call-to-action. Spice up Your Non-profit Brand Identity When your donors open your email,…
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According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due…
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Once the excitement of Thanksgiving and Black Friday are over, people just want to relax – and shop. Origin & growth of Cyber Monday On the Monday after Thanksgiving, it turns out, people love nothing better than to put on their comfy pants and get out their mobiles to search for online bargains. In 2005,…
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When it comes to social media, Instagram has undeniably cemented itself as the ‘one to watch’ over the past few years. In a market so saturated with various platforms, trends, features and filters, it has continuously managed to reinvent itself to meet the demands of its audiences and to embrace each new trend head on….
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Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well….
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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work…
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With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second-largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot of…
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It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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