St Patrick’s Day (or St Paddy’s, depending on who you’re talking to) is a cultural Irish celebration that’s not just limited to Ireland’s shores. Taking place on the 17th March, it is a public holiday in the Republic of Ireland and a good excuse for a party elsewhere! Why the 17th March? The 17th is…
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Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
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Starting a business, you face various tasks from planning organizational processes to developing marketing strategy to promote your brand. However, business owners often consider the first issue to be more important than the second one, while in fact, it’s the other way around. There are many companies selling low-quality products for high prices just because…
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It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February…
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Want to be the world’s greatest manager? We’ve got you covered. Whether you’re just starting out or you’re already a seasoned pro. Introduction – what to expect from this article This is your one-stop spot for everything you need to know to help you succeed and excel in your management role. If you only ever…
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If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this…
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You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of…
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In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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In recent years entrepreneurship has become trendy; inspired by Facebook, Uber, Airbnb, Apple, and Google, tens of thousands of hopefuls have set up technology businesses with the hope of hitting a home run. This has filtered down into our culture; shows like Shark Tank, Dragons Den, and The Apprentice have captured our imagination – spawning…
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