Email is one of the most effective tools in the digital marketing arsenal—except when it isn’t. If you’ve tried your hand at it and failed, you may be ready to give up on the whole idea. But don’t do that just yet, because I’ve got good news for you. But there’s bad news I have…
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Social media usage continues to grow, with 77 percent of online adults using social networking sites as of November 2016. As a small retail business, you’ll need to ensure your marketing strategies keep up with this growth in order to maintain engagement and revenue. Here’s how you can do so. 1. Give them updates. Loyal…
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Chatter within the mobile development world today seems to be heavily focused on the Android vs iPhone debate; which of the two leading smartphone platforms to choose when developing your mobile app. This article aims to provide you with an insight into the ins and outs of today’s app market, comparing the benefits and drawbacks…
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When it comes to running a golf club the bottom line is to attract as many members as possible. But how exactly do you do that? Well, while every golf course has its own strengths and weaknesses a good starting point is to look at those people coming through your doors. Who visits you? There…
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Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure, analyze, convert We all operate in a data-driven world. The trick is to harness that data in a smart and targeted way to optimize our marketing…
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Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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What is email marketing? Think about how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (Snapchat, WhatsApp, etc). It’s very easy to look at…
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When it comes to anything important in life it is crucial to have an end game in sight. The same applies to gym marketing. What are you hoping to achieve by marketing your gym? Do you want to increase members? Raise brand awareness? Retain existing customers for the long term? Sit down with a pen…
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For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. WhatsApp has changed the way politicians scheme. And Instagram has changed the way we take and share photographs. And it has all…
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Most businesses are aware that blog posts are important, but blogging is often treated with an attitude of “I’ll get round to it one day.” The reality, however, is that you are literally putting off profit generation by not getting quality blog content out there. Here we present 5 ways creating a killer blog post…
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