In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
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It’s certainly no secret that mobile marketing is the future for businesses, from small to large and anywhere in between. All signs point towards opting for a ‘mobile-first’ approach to marketing, with Google going as far as to introduce a mobile-first index for search results. So what can you do to stay on top in…
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Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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Today is a special day for shutterbugs across the globe. August 19th, 2016 marks the first ‘World Photo Day’. All over social media, people are celebrating photography and sharing moments and memories that they’ve captured with a camera. Few pastimes have changed as much as photography has over the past few decades. Once a hobby…
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