Raglan Road Bar Sees the Power of a Customer App

Raglan Road Bar Sees the Power of a Customer App

Raglan Road Bar is an Irish bar in Nottingham. Faced with COVID-19, it needed an innovative way to keep customers safe and revenue flowing. Owner Ged Dowling looked to AppInstitute to create an affordable bar app with the features it needed. The app was an instant success. In the ten days following the bar’s reopening…
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Food Cost Calculator: Transform Your Restaurant Profits with our Food Cost Formula

Food Cost Calculator: Transform Your Restaurant Profits with our Food Cost Formula

Restaurants typically have razor-thin profit margins, and not having a handle on your costs of food can eat into this already slim percentage. It is easy to create dishes and price them to allow for a particular profit margin. However, it is also easy for waste, theft, spillage, and other forms of loss to quickly…
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Eat Out to Help Out: Make it Work for Your Restaurant Restaurant PR: Nine Tips for your Restaurant’s Public Relations Campaign

Restaurant PR: Nine Tips for your Restaurant’s Public Relations Campaign

An effective restaurant PR strategy can be a lot of help in raising awareness of your business in a way that connects with your customers. It takes in aspects of social media, outreach, and building your restaurant’s brand. While it can be expensive to hire a specialized team to look after your restaurant’s public relations…
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21 Restaurant Mission and Vision Statements for 2020

21 Restaurant Mission and Vision Statements for 2020

On the surface, restaurant mission and vision statements are just a sentence or two about why a business exists. They can seem insignificant compared to the daily grind of attracting customers, serving great food, and growing your restaurant. However, these statements are important. Defining your restaurant’s mission, vision, and beliefs will help guide strategic decisions…
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How Restaurants Can Succeed in the World of Social Distancing

How Restaurants Can Succeed in the World of Social Distancing

Restaurants around the world are opening their doors to customers for the first time since lockdown began in March. While this was welcome news, it is certainly not back to business as usual. Restaurants are operating in a vastly different environment to the one they were in before lockdown. Those that successfully navigate the next…
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How Coffee Shops Can Succeed in the World of Social Distancing

How Coffee Shops Can Succeed in the World of Social Distancing

In many ways, coffee shops are well-placed to succeed despite social distancing. Hot drinks are easy to package and sell to take away, which means business can continue even with measures in place. However, there are still challenges. The closure of many offices and shops means that there is less footfall than usual, something that…
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Facebook Ads for Restaurants: How to Get Started and Win New Customers in 2020

Facebook Ads for Restaurants: How to Get Started and Win New Customers in 2020

Social media marketing has the reputation of being a way to get big results without having to spend on ads. The theory is that if you create great content and build your audience, you’ll attract followers organically. While this can be true, it doesn’t mean you should avoid ads altogether — advertising on platforms like…
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How Pubs and Bars Can Succeed in the World of Social Distancing

How Pubs and Bars Can Succeed in the World of Social Distancing

Pubs and bars are reopening across the world, ending months without customers. But owners have a new challenge to contend with: how to enable social distancing effectively. While many of the problems facing pubs and bars are similar to those of restaurants and coffee shops, pubs have things a little tougher due to the focus…
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Restaurant Instagram Marketing in 2020 (Including Five Great Examples for Inspiration)

Restaurant Instagram Marketing in 2020 (Including Five Great Examples for Inspiration)

In our recent article Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020 we covered social media, this article is a deeper dive into Instagram for restaurant marketing. Instagram is the perfect platform for restaurants to gain exposure. It is well known for being a place where people share photos of food and…
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