Thanksgiving weekend is around the corner and marketers will soon be scrambling to boost sales and encourage people to do some holiday shopping. At this time of year, competition is at its fiercest and it can be extremely difficult for small businesses to get noticed. But fear not, we’ve put together a list of meaty…
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Designing a website for your restaurant is tricky. But the best restaurant websites generally have some common features. They have high-quality photos and other media. They are also easy to navigate, with menus and important links clearly accessible from all parts of the website. Importantly, they are as easy to view on mobiles as they…
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If you want to create a successful app, it’s not enough to build a great product. You also need an effective mobile app marketing strategy. This guide will look at 19 practical mobile app marketing strategies you can use. It’s a comprehensive guide, but if there is a particular strategy you need help with you…
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Thinking about starting a mobile food business? A food truck marketing plan will help drive you to success. Foodies are always after new experiences and food trucks are a low-cost way to satisfy this demand. They are no longer just associated with anonymous roadside burgers. And they can be a good business model. A FoodTruckEmpire…
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Social media marketing has the reputation of being a way to get big results without having to spend on ads. The theory is that if you create great content and build your audience, you’ll attract followers organically. While this can be true, it doesn’t mean you should avoid ads altogether — advertising on platforms like…
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The increasing prominence of digital ad platforms means it is easy to forget about radio. But, if you’re looking for a way to reach the largest possible audience at a low cost, doing so would be a huge mistake. A 2019 Nielsen report found that radio reaches an astonishing 92% of adults every week. It…
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Derby-based fish and chip shop Sea King Fish Bar needed an app to launch its delivery service. The owners chose AppInstitute and were able to get up and running in just 48 hours. Now the app is a significant source of income for the shop, processing around 25% of orders. An Exciting Opportunity for a…
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Most big coffee shops now have an app. That’s because successful brands know that apps enable features customers love, such as mobile-order-ahead, takeout, contactless ordering, loyalty schemes and coupons. In this article, we’ll look at seven great coffee shop app examples to provide inspiration for your own. While the first five apps are from big…
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Over the past few years, restaurants have grown wise to the power of apps. This is unsurprising considering the features they provide. With an app, restaurants can offer takeaway, delivery, dine-in, rewards schemes, and more. In 2020, dine-in mobile ordering has been especially important due to the need for contactless service in order to stay…
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Halsey’s Deli and Eatery has a history that goes back to 1854. With a track record of adapting to new times, the company recently decided it was time to invest in an app. This resulted in 400 downloads in just six weeks, and now 40% of all orders come through the app. Historic Business Looking…
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