Restaurant Financing: Loans and Funding Options for Restaurants

Restaurant Financing: Loans and Funding Options for Restaurants

The restaurant sector in the UK is growing. Shows like Million Dollar Menu are a clear sign that both consumers and the investment community are interested in the space. The sector has been covered extensively by the business press in recent times; driven by debt-fuelled expansion and unfavourable macro-economic trends the sector has seen many…
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Common Restaurant Marketing Mistakes You Should Avoid

Common Restaurant Marketing Mistakes You Should Avoid

You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of…
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How to Advertise on Facebook: The Facebook Ads Guide

How to Advertise on Facebook: The Facebook Ads Guide

Facebook is a hugely popular platform for digital advertisers. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S. This is second only to Google which has around 37.2 percent of the U.S. market. There are some very good reasons for Facebook’s popularity. The platform allows you to target ads…
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Elite Housing Management – AppInstitute Case Study

Elite Housing Management – AppInstitute Case Study

Having your own mobile app is a fantastic way to help your business solidify a professional image – and provide a way for customers and clients to access your services with ease from the palm of their hand. At AppInstitute, as well as allowing small businesses to build their own app, you can Hire a…
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Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel

Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel

The number of people using the internet on mobile devices has increased dramatically in recent years. If you own a hotel, it can be a good idea to have a mobile marketing strategy that targets these people. Here are four reasons why mobile marketing is so important for hotels. Internet usage on mobile devices began…
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What Is a Social Media Influencer (And How Do I Become One?)

What Is a Social Media Influencer (And How Do I Become One?)

According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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14 Cyber Monday Marketing Ideas to Boost Sales This November

14 Cyber Monday Marketing Ideas to Boost Sales This November

Once the excitement of Thanksgiving and Black Friday are over, people just want to relax – and shop. Origin & growth of Cyber Monday On the Monday after Thanksgiving, it turns out, people love nothing better than to put on their comfy pants and get out their mobiles to search for online bargains. In 2005,…
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7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

The fourth-quarter is underway and marketers are scrambling to get eyeballs on their content. At this time of year, competition is at its fiercest and it can be extremely difficult to get noticed. But fear not, we’ve put together a list of meaty marketing tips for you to gobble up so that you won’t feel…
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The Most Popular Instagram Hashtags and How to Use Them

The Most Popular Instagram Hashtags and How to Use Them

When it comes to social media, Instagram has undeniably cemented itself as the ‘one to watch’ over the past few years. In a market so saturated with various platforms, trends, features and filters, it has continuously managed to reinvent itself to meet the demands of its audiences and to embrace each new trend head on….
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Black Friday by the Numbers: The Statistics Behind the Biggest Shopping Day in the World

Black Friday by the Numbers: The Statistics Behind the Biggest Shopping Day in the World

Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well….
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