The increasing prominence of digital ad platforms means it is easy to forget about radio. But, if you’re looking for a way to reach the largest possible audience at a low cost, doing so would be a huge mistake. A 2019 Nielsen report found that radio reaches an astonishing 92% of adults every week. It…
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White label software and services are a great way for agencies or businesses to expand their offering. This can lead to increases in revenue and profits, as well as the opportunity to bring in new clients. Agencies that use white label products just need to focus on selling and marketing the product; the white label…
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There are many bar marketing ideas you can use to promote your bar or pub. These strategies can help with everything from attracting new customers to ensuring your existing ones keep coming back for more. In this article, we’ve gathered eleven of our favorite marketing ideas for bars and pubs. They include: Using social media…
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Facebook marketing for restaurants is continually evolving. While it was once a great way to reach a new audience by sharing posts, images and updates, changes to the site’s algorithm mean that organic reach — the number of people businesses can reach without paying — has dropped significantly. The good news is there are still…
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Derby-based fish and chip shop Sea King Fish Bar needed an app to launch its delivery service. The owners chose AppInstitute and were able to get up and running in just 48 hours. Now the app is a significant source of income for the shop, processing around 25% of orders. An Exciting Opportunity for a…
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Most big coffee shops now have an app. That’s because successful brands know that apps enable features customers love, such as mobile-order-ahead, takeout, contactless ordering, loyalty schemes and coupons. In this article, we’ll look at seven great coffee shop app examples to provide inspiration for your own. While the first five apps are from big…
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Over the past few years, restaurants have grown wise to the power of apps. This is unsurprising considering the features they provide. With an app, restaurants can offer takeaway, delivery, dine-in, rewards schemes, and more. In 2020, dine-in mobile ordering has been especially important due to the need for contactless service in order to stay…
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Starting a coffee shop is never easy. But it is manageable if you have a good idea and a clear plan. In this article, we’ll look at the steps you need to take to open a successful coffee shop. We’ve split our list into 12 ideas. While you can tackle each step in order, it’s…
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Halsey’s Deli and Eatery has a history that goes back to 1854. With a track record of adapting to new times, the company recently decided it was time to invest in an app. This resulted in 400 downloads in just six weeks, and now 40% of all orders come through the app. Historic Business Looking…
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Restaurants and takeaways benefit hugely from allowing customers to order food online. Web-based ordering creates more sales opportunities while making existing delivery or takeout processes more accessible. It’s also a great way to set up contactless table service at your restaurant. To get started, restaurants need to set up an online food ordering system. What…
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