White label software and services are a great way for agencies or businesses to expand their offering. This, in turn, can lead to increases in revenue and profits, as well as the opportunity to bring in new clients. Agencies that use white label products just need to focus on selling and marketing the product; the…
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Having a core of loyal customers can be a great revenue stream for your business. That’s because on average, existing customers have been found to spend 31 percent more when compared to new ones. The question is, how can you encourage your new customers to become loyal ones? The most important thing is that you…
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Creating a great app is just one part of having a successful launch. Your app marketing strategy and how you promote your app will also play a large part in how many people download your product. App marketing starts well before your launch and should continue even once you have released it. Each stage in…
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If you own a restaurant, you know the importance of providing great tasting food and enjoyable customer experience. However, this is merely the start of what you need to do when managing a restaurant. Restaurant management is just like running any other business; you need to take care of all aspects of the organisation to…
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Restaurant website designs are tricky; they come in all shapes and sizes. The best ones generally feature high-quality images and other media. They are also easy to navigate, with menus and important links being clearly accessible from all parts of the restaurant website. Importantly, they are as easy to view on mobile as they are…
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Food trucks have been rising in popularity since around 2008 when these small scale food businesses became a viable route for people looking to break into the food industry. Food audiences are also keen to try new food experiences, and food trucks are no longer associated with anonymous roadside burger flippers but are places that…
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Statista reports that Google Play Store alone, currently lists more than 2100 000 apps, so although you may think creating the app is the hard part, it’s actually the marketing which is the hardest and most time-consuming aspect of getting app downloads. This guide provides 50 proven tactics to get more app downloads from your…
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![How to Start a Food Truck Business [a Practical Guide]](https://storage.googleapis.com/sales.appinst.io/2019/05/how-to-start-a-food-truck-business.png)
The food truck industry is booming. It’s predicted to expand by 20% in 2019. It’s a space where a growing interest in satisfying food and diverse cuisine is combining with innovative entrepreneurs starting up food trucks as a low-investment, dynamic and often experimental way to make their mark in the foodservice industry. But if you…
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Did you know that 138% more money is made from customers who buy your products via an email offer than by customers who don’t get your emails? Or that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective email marketing tips for restaurants will help…
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Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so, that you can offer a different event every month – or even every night if you…
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