31 Facebook Marketing Tools to Supercharge Your Campaigns

31 Facebook Marketing Tools to Supercharge Your Campaigns

Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure, analyse, convert We all operate in a data-driven world. The trick is to harness that data in a smart and targeted way to optimise our marketing…
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5 HUGE Benefits of Blogging for Business

5 HUGE Benefits of Blogging for Business

Most businesses are aware that blog posts are important, but blogging is often treated with an attitude of “I’ll get round to it one day.” The reality, however, is that you are literally putting off profit generation by not getting quality blog content out there. Here we present 5 ways creating a killer blog post…
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How to Boost Mobile App Installs Through Paid Advertising

How to Boost Mobile App Installs Through Paid Advertising

In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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Infographic: Why Every Restaurant Needs an App

Infographic: Why Every Restaurant Needs an App

If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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38 Small Business Marketing Tips from the Experts Infographic: 3 Simple Money Making App Features Your Business Needs

Infographic: 3 Simple Money Making App Features Your Business Needs

It’s certainly no secret that mobile marketing is the future for businesses, from small to large and anywhere in between. All signs point towards opting for a ‘mobile-first’ approach to marketing, with Google going as far as to introduce a mobile-first index for search results. So what can you do to stay on top in…
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Feature Spotlight: Transparency

Feature Spotlight: Transparency

Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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App Feature Spotlight: ‘About Us’ Tab

App Feature Spotlight: ‘About Us’ Tab

As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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8 Awesome Photography Apps for World Photo Day

8 Awesome Photography Apps for World Photo Day

Today is a special day for shutterbugs across the globe. August 19th, 2016 marks the first ‘World Photo Day’. All over social media, people are celebrating photography and sharing moments and memories that they’ve captured with a camera. Few pastimes have changed as much as photography has over the past few decades. Once a hobby…
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