A paper by the UK Department for Education and Skills explored the impact of parental involvement on a child’s education. The report highlighted several ways parental involvement, or a lack thereof, can affect a child. These include: In a child’s early years, the involvement of parents can have a significant impact on a child’s cognitive…
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The restaurant business is highly competitive; you can differentiate your business by putting in place an effective marketing strategy. The first step to successfully marketing your restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing…
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The nightclub industry is going through an interesting time. While there have been several closures in recent years, numbers are said to be stabilising. Additionally, the decline of city centres as shopping spaces means there is a renewed focus on the night-time economy as a way to revitalise these areas. Whether you consider the current…
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White label software and services are a great way for agencies or businesses to expand their offering. This, in turn, can lead to increases in revenue and profits, as well as the opportunity to bring in new clients. Agencies that use white label products just need to focus on selling and marketing the product; the…
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Having a core of loyal customers can be a great revenue stream for your business. That’s because on average, existing customers have been found to spend 31 percent more when compared to new ones. The question is, how can you encourage your new customers to become loyal ones? The most important thing is that you…
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Creating a great app is just one part of having a successful launch. Your app marketing strategy and how you promote your app will also play a large part in how many people download your product. App marketing starts well before your launch and should continue even once you have released it. Each stage in…
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If you own a restaurant, you know the importance of providing great tasting food and enjoyable customer experience. However, this is merely the start of what you need to do when managing a restaurant. Restaurant management is just like running any other business; you need to take care of all aspects of the organisation to…
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Restaurant website designs are tricky; they come in all shapes and sizes. The best ones generally feature high-quality images and other media. They are also easy to navigate, with menus and important links being clearly accessible from all parts of the restaurant website. Importantly, they are as easy to view on mobile as they are…
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Food trucks have been rising in popularity since around 2008 when these small scale food businesses became a viable route for people looking to break into the food industry. Food audiences are also keen to try new food experiences, and food trucks are no longer associated with anonymous roadside burger flippers but are places that…
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Statista reports that Google Play Store alone, currently lists more than 2100 000 apps, so although you may think creating the app is the hard part, it’s actually the marketing which is the hardest and most time-consuming aspect of getting app downloads. This guide provides 50 proven tactics to get more app downloads from your…
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