What Home Businesses Can You Start with No Money? St Patrick’s Day Marketing for Your Small Business: the Ultimate Guide

St Patrick’s Day Marketing for Your Small Business: the Ultimate Guide

St Patrick’s Day (or St Paddy’s, depending on who you’re talking to) is a cultural Irish celebration that’s not just limited to Ireland’s shores. Taking place on the 17th March, it is a public holiday in the Republic of Ireland and a good excuse for a party elsewhere! Why the 17th March? The 17th is…
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Spa Marketing Ideas and Strategies to Boost Your Business

Spa Marketing Ideas and Strategies to Boost Your Business

Good marketing can help increase profits and bring customers to your spa. In this article, we’ve laid out some spa marketing ideas that are easy to implement and —most importantly — effective. It will guide you all the way through from planning your campaign to bringing in customers. Let’s get started! Plan Your Campaign First…
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The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing

The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing

The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February…
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Restaurant Financing: Loans and Funding Options for Restaurants

Restaurant Financing: Loans and Funding Options for Restaurants

The restaurant sector in the UK is growing. Shows like Million Dollar Menu are a clear sign that both consumers and the investment community are interested in the space. The sector has been covered extensively by the business press in recent times; driven by debt-fuelled expansion and unfavourable macro-economic trends the sector has seen many…
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Common Restaurant Marketing Mistakes You Should Avoid

Common Restaurant Marketing Mistakes You Should Avoid

You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of…
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How to Advertise on Facebook: The Facebook Ads Guide

How to Advertise on Facebook: The Facebook Ads Guide

Facebook is a hugely popular platform for digital advertisers. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S. This is second only to Google which has around 37.2 percent of the U.S. market. There are some very good reasons for Facebook’s popularity. The platform allows you to target ads…
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Elite Housing Management – AppInstitute Case Study

Elite Housing Management – AppInstitute Case Study

Having your own mobile app is a fantastic way to help your business solidify a professional image – and provide a way for customers and clients to access your services with ease from the palm of their hand. At AppInstitute, as well as allowing small businesses to build their own app, you can Hire a…
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Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel

Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel

The number of people using the internet on mobile devices has increased dramatically in recent years. If you own a hotel, it can be a good idea to have a mobile marketing strategy that targets these people. Here are four reasons why mobile marketing is so important for hotels. Internet usage on mobile devices began…
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What Is a Social Media Influencer (And How Do I Become One?)

What Is a Social Media Influencer (And How Do I Become One?)

According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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