How Technology Enables Parent Teacher Communication in 2020
A paper by the UK Department for Education and Skills explored the impact of parental involvement on a child’s education. The report highlighted several ways parental involvement, or a lack thereof, can affect a child. These include: In a child’s early years, the involvement of parents can have a significant impact on a child’s cognitive…
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Email Automation: The Future of Email Marketing
When a new customer signs up for your email newsletter, what action do you take? Do you directly send them the newsletter or, do you thank them for signing up with automated emails? The ideal way to engage the customer would be to thank them for signing up and continue to offer them some value…
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8 Best Practices for LinkedIn Marketing
With more than 260 million monthly active users present on LinkedIn, it is without a doubt is any marketers’ dream! And still, many people approach LinkedIn as a job and resume posting site. But times have changed long back ago! By creating a Linkedin business page, you can take advantage of Linkedin for your business. A…
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The Ultimate Food Truck Business Plan Guide
Food trucks are often thought of as a low-cost way for those passionate about cooking to earn a living doing something they love. While this can be the case, the reality is often more complex. Food trucks have a high rate of failure. This could partly be down to how easy it is to start…
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The Importance of Having an Explainer Video for Your Business
Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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What Retailers Can Learn from SaaS Marketing
Brick and mortar retail can seem like night and day compared to web-based SaaS products and other subscription services. It’s not just the products themselves that are different; it’s how they are sold. But retail can learn a lesson or two from SaaS companies because there’s something to be said for the massive growth that…
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5 Reasons Why Restaurant Owners Should Read Reviews
“I don’t understand how they allow these sandwiches to be served at the airport. Bread is worse than chewing gum. Service is nefarious, coffee is ok, exorbitant prices. It’s a pity there are no other alternatives. The best would be to take your own sandwich with you from home.” It’s likely that the late La…
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The 4 Do’s and Don’ts of Push Notifications
In a hyper-digitalized society, push notifications are your best bet for communicating with users of your mobile app. The majority of marketing emails are caught by spam filters, and we tend to ignore the ones that make it to our inbox. SMS is clunky and unreliable, can cost both the sender and the receiver money,…
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Customer Loyalty Programs – The Ultimate Guide + Examples for 2020
Having a core of loyal customers can be a great revenue stream for your business. That’s because on average, existing customers have been found to spend 31 percent more when compared to new ones. The question is, how can you encourage your new customers to become loyal ones? The most important thing is that you…
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How to Finance a Salon Business
Starting and running your own salon business is, for many people, a dream come true. You get to combine the challenge of growing a business with the joy of helping your customers undergo wonderful transformations. Few businesses get to see the results of their work so quickly. Just as with any business, however, there are…
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