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Santander banks on AppInstitute to deliver mobile marketing masterclass

Santander banks on AppInstitute to deliver mobile marketing masterclass

Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was designed to educate small and medium-sized organisations on how to leverage the power of mobile marketing and build their own mobile app regardless of their technical ability. AppInstitute hosted 18 businesses from across…
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6 Effective ASO Hacks for Google Play Apps

6 Effective ASO Hacks for Google Play Apps

Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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How to Boost Mobile App Installs Through Paid Advertising

How to Boost Mobile App Installs Through Paid Advertising

In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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How to Optimise Your Business for Mobile

How to Optimise Your Business for Mobile

It is becoming increasingly difficult for business owners to ignore mobile, and that’s good. Ten years after the launch of the first iPhone, more than half the mobile phones currently in use are smartphones. And two years have passed since Google first announced that the number of searches taking place on a mobile device exceeds…
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5 Driving School Marketing Ideas

5 Driving School Marketing Ideas

Writing a blog with so many potential puns and doing all I can do avoid them is going to be no easy feat. It’s likely to be tiring, exhausting even, but as long as I tread carefully I’m sure Audi fine. And we’re on our way. Whether you’re looking to start from scratch, wanting to…
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App Builders Before They Were Famous: WhatsApp’s Jan Koum

App Builders Before They Were Famous: WhatsApp’s Jan Koum

Unlike the other app builders we have previously written about, Jan Koum lives a life that is much more low-profile. This is all the more incongruous given the fact that he created the second most used app in the world: WhatsApp. But as you learn more about Koum, you discover that it is perfectly in…
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How to Make the Perfect App Icon

How to Make the Perfect App Icon

With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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Infographic: Why Every Restaurant Needs an App

Infographic: Why Every Restaurant Needs an App

If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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