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Black Friday 2016: Mobile vs Desktop User Behaviour

Black Friday 2016: Mobile vs Desktop User Behaviour

Black Friday is the biggest shopping day of the year in the United States. The day after Thanksgiving has long been declared the official start to the holiday season. Many people have the day off, products start going on sale, people flood malls and shops across the country, and an insane amount of money is…
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Radio Station Marketing 101

Radio Station Marketing 101

Radio has always been at the cutting edge of technology, and with online stations becoming huge, traditional radio stations need to adapt alongside them and embrace the internet to survive. So, where to start? Facebook Never underestimate the power of Facebook when it comes to gaining new listeners. If you’ve not already, set up a…
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27 Christmas Marketing Ideas for Small Businesses

27 Christmas Marketing Ideas for Small Businesses

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more…
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5 Apps That Prove There Literally Is an App for Everything

5 Apps That Prove There Literally Is an App for Everything

How many times have you heard someone say “There’s an app for that,” and then you wanted to cringe because you’ve heard that so many times before? I feel you. It’s getting cliche, agreed. Still, in trying to introduce this particular blog post, I feel I would be remiss if I did not take this…
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Four Reasons Shoppers Will Download Your App

Four Reasons Shoppers Will Download Your App

Yes! You’ve finally done it: there’s a branded app with your name on it available for download on both the Apple and Google Play app stores. Breathe in this moment, inhale your effort and then exhale your success. Now, let’s go check out how many people are downloading this gem of commerce that you’ve released…
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When Push Comes to Shove: Push Notification Marketing

When Push Comes to Shove: Push Notification Marketing

Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through the front door. Once inside, he’d treat the bruises he just created. This strategy worked for a time, until the…
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The Essential List of 35 App Promotion & Marketing Strategies

The Essential List of 35 App Promotion & Marketing Strategies

One of the biggest challenges faced when developing a mobile app is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking for ways to successfully launch and promote your newly built App or want to discover new strategies to…
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The Evolution of Your Website: How to Optimise It and Keep It Working For You

The Evolution of Your Website: How to Optimise It and Keep It Working For You

Websites used to be static things, sitting out on the internet waiting for some someone to find it. That’s no longer the case, though: the front and back-end design of a website has evolved way beyond that—not only is the content much more dynamic, but a website’s relevance (which determines search engine ranking) is, too. Maybe…
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Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

Digital marketing can be an exercise in contradictions. The internet provides companies with the tools to reach millions of potential customers for a fraction of the cost of more traditional marketing channels, and it comes with its own set of rules. Despite that ability to blast your message and brand out to the world in an…
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