When Push Comes to Shove: Push Notification Marketing
Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through the front door. Once inside, he’d treat the bruises he just created. This strategy worked for a time, until the…
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The Essential List of 35 App Promotion & Marketing Strategies
One of the biggest challenges faced when developing a mobile app is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking for ways to successfully launch and promote your newly built App or want to discover new strategies to…
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The Evolution of Your Website: How to Optimise It and Keep It Working For You
Websites used to be static things, sitting out on the internet waiting for some someone to find it. That’s no longer the case, though: the front and back-end design of a website has evolved way beyond that—not only is the content much more dynamic, but a website’s relevance (which determines search engine ranking) is, too. Maybe…
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Three Strategies to Build Your Brand Using Social Communities
There are two kinds of people in this world, joiners and followers. It’s one of those platitudes that we learn early on in life, but it meant something different back then. The basic message was that the joiner could never be a leader. In the Life 2.0 world of social media—where how much you put…
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Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience
Digital marketing can be an exercise in contradictions. The internet provides companies with the tools to reach millions of potential customers for a fraction of the cost of more traditional marketing channels, and it comes with its own set of rules. Despite that ability to blast your message and brand out to the world in an…
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The Basics of Successful Email Marketing
In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In some ways, a well crafted email campaign offers businesses a chance to connect with their subscribers in ways that can’t…
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Investing in Social Media Advertising
Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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Four Proven Methods to Convert Email Subscribers to Customers
Conventional wisdom has been writing off email marketing for the last few years, but there’s a reason it sticks around. It works. More than any other form of digital marketing, an email is more likely to be noticed and read simply because it’s something its recipients have asked you to send them. It makes sense that…
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Why You Need To Personalise Your Push Notifications
Push notifications have been known to increase App engagement by 88%1 – thus the power of push is unarguable, but when Apps deliver personalised push notifications, the results can even more astounding! Push notifications that are personalised allow you to talk to your App users on a more personal level, allowing you to develop a…
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Timeline of Business Marketing
We live in a world where advertising is so prevalent in the landscape it practically blurs into the background. The near-constant sensory assault of advertising jades us into tuning out its messages, while businesses are forever trying to find new ways to get in our heads. It’s that constant tension between marketer and audience that…
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