Most marketers still treat their company’s app as an afterthought. It sits quietly on the App Store, updated once in a while, mentioned in a footer link, and then forgotten. But smart brands have realised something powerful: a mobile app isn’t just a product. It’s a marketing channel that drives engagement, loyalty, and sales, without…
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Curious about your app’s earning potential? Use our App Revenue Calculator to estimate monthly and yearly revenue with real industry formulas!
Explore the key differences between launching your app on iOS versus Android, focusing on audience, monetization, and development processes.
In 2022, Google Play Store had a whopping 2.87 million apps on offer to its vast audience. Apps have changed the way we live, transforming our society into a digital-first, uber-connected world. But so many apps come with a price: competition. If you’ve created a mobile app, it’s likely that you’ll be up against a…
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No business owner ever stops worrying about how they can remain visible to their prospects. Even if you’re doing well today, what about tomorrow? Next month? Next year? It’s why businesses constantly seek new avenues to promote themselves. However, the market is only getting more and more competitive. Well, isn’t it always? Yes, but take…
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According to Pew Research, 85% of Americans now own a smartphone. This percentage rises to over 90% for those aged between 18 and 49. Considering that most people always carry their mobile devices with them, this poses an incredible opportunity for businesses to use mobile apps to reach their target audience. In this article, we’ll…
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Source Wikipedia has always been that faithful partner throughout your academic career. It comes as no surprise that business owners are utilizing every aspect of this platform to boost their online businesses across the globe. As much as the platform has gained the attention of millions of people across the globe, wiki has become a…
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The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, the industry was expected to generate around $189 billion in revenue via app stores and…
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Statista reports that Google Play Store alone currently lists more than 2100 000 apps. As an app developer, you may think creating the app is the hard part. However, it’s actually the marketing that is the hardest and most time-consuming aspect of getting app store downloads. This guide provides 50 proven tactics on how to…
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So, you’ve got an app idea… or maybe just a spark of one… and you’re wondering if it could actually earn you money. The short answer: absolutely! The longer answer? It takes the right mix of idea, audience, and model. But thanks to no-code platforms like AppInstitute, building and monetising an app no longer requires…
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