What Is A Push Notification? The Ultimate Guide to Push Notifications Geofencing – What Is Geofencing and How Does It Work?

Geofencing – What Is Geofencing and How Does It Work?

Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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App Monetization Strategy for Small Business Owners: Ultimate Guide

App Monetization Strategy for Small Business Owners: Ultimate Guide

According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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The Most Important Metrics That Matter For Your SMB App

The Most Important Metrics That Matter For Your SMB App

Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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The Definitive Guide to Creating a High-converting App Landing Page

The Definitive Guide to Creating a High-converting App Landing Page

Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider…
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The Ultimate Guide to App Store Optimization 2020

The Ultimate Guide to App Store Optimization 2020

The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:…
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After the Download: How to Retain and Engage With Your Mobile App Customers

After the Download: How to Retain and Engage With Your Mobile App Customers

According to Statista, there were a total of eight million apps in the Google Play store and 2.2 million in Apple’s App Store in 2107, with estimated downloads in the range of 197 billion. With these staggering statistics, it’s no wonder launching a native app is on the pervasive agenda of most companies. If you’ve…
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Should I Make an App, Website or Both? Is Hosting A Launch Event For Your App Best For Your Business?

Is Hosting A Launch Event For Your App Best For Your Business?

31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
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How to Drive Traffic to Your Business with Apps

How to Drive Traffic to Your Business with Apps

Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
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