Is Hosting A Launch Event For Your App Best For Your Business?

Is Hosting A Launch Event For Your App Best For Your Business?

31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
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How to Drive Traffic to Your Business with Apps

How to Drive Traffic to Your Business with Apps

Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
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Five Questions to Ask Yourself after Releasing a New App Version

Five Questions to Ask Yourself after Releasing a New App Version

Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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6 Effective ASO Hacks for Google Play Apps

6 Effective ASO Hacks for Google Play Apps

Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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How to Boost Mobile App Installs Through Paid Advertising

How to Boost Mobile App Installs Through Paid Advertising

In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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How to Encourage App Users to Review Your App How to Make the Perfect App Icon

How to Make the Perfect App Icon

With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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15 Steps to Become an Expert in Any Mobile App Niche App Store Screenshot Guide: Creating Better App Store Screenshots Guest Post: How to Email Your Way to App Success

Guest Post: How to Email Your Way to App Success

To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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