When you are looking for ways to push your business to a digital audience, the question of how you will do this will undoubtedly be at the forefront of your thinking. There are a number of different options available, from the tried and trusted website – to the new and innovative app, but which should you…
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31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
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Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
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Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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There’s a very good reason for wanting to get users to review your mobile app, and it has nothing to do with vanity. User reviews – whether it is of a product, service, company or restaurant – act as form of social proof, and we see ourselves and others being influenced by this daily. And…
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With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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Truly understanding your app’s niche is the first step to dominating that niche. But the task can be a little daunting. There are so many things to consider. Where should you start? In this post, I’ll share a guide that will show you how to do a complete analysis of your niche. Some app publishers…
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Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re reading this post called “App Store Screenshot Guide: Creating Better App Store Screenshots” So, call it a hunch. In any case, the…
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