When it comes to things that are hot right now in the digital space, videos are right up there. With the fast-paced lives we all live, consumers don’t have time to read page upon page of content, yet a 30-second video is easily digestible and can leave a lasting impression. If you’re thinking of developing…
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We’ve covered how you can successfully promote your gym before – but those articles focused a little more on how gym owners might promote their services. If you’re reading this, chances are you’re a personal trainer who works 1:1 with clients to help them achieve their goals – a similar yet totally different type of…
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Let’s admit it, there is so much buzz around link building these days! Some say that these practices are dying giving way to content marketing and natural links. Some argue that it’s still a core element of SEO. Well, these ideas didn’t arise out of thin air. We’re seeing Google steadily evolving! Its algorithms are…
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Have you heard of growth hacking but aren’t entirely sure what it means? Well hopefully after reading this post you’ll have a better understanding as well as knowing some of the key skills that every growth hacker needs to master to achieve success. First and foremost though, what exactly is a growth hacker? To put…
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There’s no denying the fact that health and fitness is a crowded market. There are gyms all over the place, and they all offer, at their core, the same thing: a place to get fit. With that in mind, it’s no wonder so many gyms employ the efforts of pro-marketers to drive new business, and…
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Barbershops have been undergoing somewhat of a revival over the past few years – and with all the new ones constantly popping up, it’s more important than ever to stand out from the crowd. Not only does having your own barbershop app help set you aside from competitors – but features like customer loyalty schemes,…
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It’s tough to market your business as an optician. In your industry, you’re up against some big guns- we won’t name names- and it can be tough to be heard through the noise. But it’s not impossible. In fact, with the right marketing tools, you could take on the big boys and carve out a…
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The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. The benefits of advertising on social media are manifold. It allows businesses to reach a…
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Restaurants that enjoy steady business make it look easy. Regulars return again and again, even on weeknights. Business is brisk. Check averages are high. But don’t be fooled: Customer loyalty doesn’t just happen; it must be earned. Behind the scenes, successful restaurants are hard at work – using these 7 secrets to build customer loyalty….
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The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide. It is important to focus on existing customers as this is more cost-effective and profitable than trying to acquire new ones. Take a look at…
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