Ever since Amazon launched in 1995, not a year has passed without Jeff Bezos making headlines. Whether it was becoming the world’s richest man, announcing his divorce, or sending rockets into space – Bezos has been a fixture in both business and pop culture. But this isn’t a gossip piece. At AppInstitute we love stories…
Read More
Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
Read More
Being a realtor is not about buying and selling houses. It’s about selling dreams and lifestyles; in fact, buying a home is the ultimate purchase because people define themselves and others by the home they live in. In addition, buying or selling a home is one of the most significant actions a person makes in…
Read More
Starting a business, you face various tasks from planning organizational processes to developing marketing strategy to promote your brand. However, business owners often consider the first issue to be more important than the second one, while in fact, it’s the other way around. There are many companies selling low-quality products for high prices just because…
Read More
It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
Read More
The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February…
Read More
There are as many ways to promote your music online as there are music blogs, bands, and fans put together. The internet is literally awash with articles, videos, podcasts and tips from gurus and amateurs alike on how to do this. No doubt you’ve read or viewed many of them. But you’re probably finding you’re…
Read More
Want to be the world’s greatest manager? We’ve got you covered. Whether you’re just starting out or you’re already a seasoned pro. Introduction – what to expect from this article This is your one-stop spot for everything you need to know to help you succeed and excel in your management role. If you only ever…
Read More
If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this…
Read More
You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of…
Read More