Engaging and retaining users should always be the primary purpose of your design, otherwise, very little value will come from your web app. So today we’re going to be looking at a few ways that you can incentivize the signup process to get that revenue flowing through the door. We’ve put together a couple of…
Read More
One of the most important aspects of any business is their sales funnel. Regardless of the objective of a business, there is always a predetermined endpoint. For most, the optimisation of a funnel can dramatically change their business, for others, it might have a negative impact. A small amount of finesse is required when it…
Read More
With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But there’s an important factor here; to make your business sustainable you need to nurture a solid base of loyal customers who won’t just return to…
Read More
Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
Read More
Alright, so you’re fully on board with the web app revolution. That’s great. But considering this is new ground to tread, we’re all a little short on guides and guidelines to follow when we’re designing one. But rather than thinking of that like a problem… Think of it as an opportunity. We can reshape the…
Read More
If you ask parents to list the number one thing they worry about when returning to work, chances are that they will say childcare. Not only can it be a costly experience for many parents, but the thought of leaving their child alone with someone who they don’t know too well is likely to raise…
Read More
Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
Read More
At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could benefit from a mobile-first solution or a brand new app-based business idea. In this Case Study – we spoke to Linda Hodgson, the founder…
Read More
Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
Read More
Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
Read More