Barbershops have been undergoing somewhat of a revival over the past few years – and with all the new ones constantly popping up, it’s more important than ever to stand out from the crowd. Not only does having your own barbershop app help set you aside from competitors – but features like customer loyalty schemes,…
Read More
It’s tough to market your business as an optician. In your industry, you’re up against some big guns- we won’t name names- and it can be tough to be heard through the noise. But it’s not impossible. In fact, with the right marketing tools, you could take on the big boys and carve out a…
Read More
The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. The benefits of advertising on social media are manifold. It allows businesses to reach a…
Read More
Restaurants that enjoy steady business make it look easy. Regulars return again and again, even on weeknights. Business is brisk. Check averages are high. But don’t be fooled: Customer loyalty doesn’t just happen; it must be earned. Behind the scenes, successful restaurants are hard at work – using these 7 secrets to build customer loyalty….
Read More
The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide. It is important to focus on existing customers as this is more cost-effective and profitable than trying to acquire new ones. Take a look at…
Read More
31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
Read More
Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
Read More
With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you stand out in such a crowded marketplace? How can you avoid wasting precious time and money on advertising that might…
Read More
As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
Read More
Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
Read More