Having a website is a little like being the new kid in school: until you start making friends, you may as well be invisible. And making the right connections is extremely important. Google uses hundreds of “signals” in order to evaluate what pages (or content) to include in search results, and also the order in…
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I know, yet another article on push notifications. There are literally dozens of articles on push notifications, but this article comes with a little bit of a twist – shedding a little bit of the light on possibly, the most powerful way to market your business, but we’ll keep it a secret for a little…
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Creating a detailed marketing plan is the essence of any successful marketing campaign. Even if you gathered a team of marketing specialists and professionals and provided them with all the resources and equipment they need, it will not guarantee your marketing success. Rather than relying solely on the arsenal of tools and experienced and knowledgeable…
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In case you still don’t know what progressive web apps actually are, we recommend giving this post a read. It outlines some of the finer details. But very simply, progressive web apps are an amalgamation of app-like features accessible without installing a native app. It looks like an app, loads like an app, is responsive…
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There are three truths about technology: over time, it becomes smaller, more powerful, and faster. The ways that we shop, read, watch, play and work have all changed to reflect that. Once upon a time, we used to use brochures and magazines to buy new products. We used to read books made from paper. Can…
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If you’ll forgive the cliché, when it comes to technology – as with life – the only constant is change. Websites today look very different – and are able to do a whole lot more – than the very first website published in 1990. Similarly, the mobile phones we now use are capable of so…
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SEO really is as complicated as it seems. It is not something you can learn in a few weeks. No different from anything else. However, there are some things you can do without needing to learn everything, but just with the help of an SEO tool. This is just a fraction of what can be…
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Since Appsme became part of the AppInstitute family – we’ve been working with a bunch of fantastic new businesses to ensure they continue their app success as they transition to our platform. One of those businesses was The Power Zone – a virtual training company that offers a wide variety of courses on things like Mental…
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Agility in customer service processes is essential in today’s world. Our modern lifestyle demands communication to be faster and faster, and chatbots have revolutionized the way big corporations deal with their clients. Moreover, they have solved customer problems in a very practical way. But, how can chatbots help you when it comes to customer service?…
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Email is one of the most effective tools in the digital marketing arsenal—except when it isn’t. If you’ve tried your hand at it and failed, you may be ready to give up on the whole idea. But don’t do that just yet, because I’ve got good news for you. But there’s bad news I have…
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