Blog

Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
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New technology has the potential to improve and disrupt the way the restaurant industry works. While the overall concept of a restaurant may stay the same — serving or delivering food to customers — the way restaurants do this will likely continue to change. In recent years, trends like delivery apps and social media platforms…
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Before marketers set out on their mobile marketing campaigns, they ask themselves two important questions: How much should our business spend on mobile marketing? What percentage of our overall marketing budget should we allocate to mobile? Hopefully, by the end of this article, you should have a better idea of how to answer those two…
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Small businesses have – in the past – been wary about launching a dedicated mobile app. High costs, and the technical skill required, contributed to this weariness, with a 2016 survey suggesting that only 20% of small businesses currently have a mobile app. But costs have fallen dramatically, and apps can now be launched with…
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Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
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If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
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So you’ve worked out that video marketing is the key to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on earth do you start? It’s useful to identify the types of videos you want to create, even how and where you’ll market…
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Using a food cost calculator is an easy way to understand how much your restaurant spends on food. This is important because restaurants typically have razor-thin profit margins, and not having a handle on your menu item costs can eat into this already slim percentage. It’s easy to create dishes and price them to allow…
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Keeping track of your spending and setting budgets can be a great way to save money. However, it can also be difficult. This is doubly so if you have to manually record purchases to keep track of your personal finances. The best budgeting apps make it easy to see where your money is going. Many…
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As a small business owner, you must have a handle on everything. Whether that be managing the finances of your company, recruiting staff or project management. Trying to manage all of these processes is especially challenging thanks to COVID-19 and the subsequent rise of remote working. This is why many small business owners rely on…
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