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It costs a lot of money to open and run a restaurant. puts the average startup costs for a new venue at $275,000, or $3,046 per seat. And the price gets significantly higher if you want to own the real estate. Unfortunately, not many small businesses have that type of cash on hand. But there…
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In our article, Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020, we took a look at Search Engine Optimization (SEO). In this article, we take a closer look into how you can optimize your restaurant website to begin ranking on Google and other search engines. Restaurant SEO tactics are used to help…
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The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, the industry was expected to generate around $189 billion in revenue via app stores and…
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Starting a restaurant is a dream for people that enjoy the aromas, ambience, and atmosphere of the food industry. Opening a restaurant can be extremely rewarding. But it’s also hard work and involves a lot of preparation. There’s a lot of different things to get ready and consider before you open a restaurant business. The…
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Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
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Facebook used to be the go-to social platform for businesses of all shapes and sizes to promote what they do and engage with fans. However, since Facebook’s CEO Mark Zuckerberg announced changes to the platform’s algorithm which now prioritises content from friends over businesses, it has become a lot harder. That’s not to say that…
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Although Christmas is one of the most popular times of the year, there’s no reason to restrict your seasonal marketing ideas to this holiday. There is something unique about each season which means there’s no shortage of ways to make your marketing campaigns relevant. To give you an idea of what we’re talking about, have…
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Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
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New technology has the potential to improve and disrupt the way the restaurant industry works. While the overall concept of a restaurant may stay the same — serving or delivering food to customers — the way restaurants do this will likely continue to change. In recent years, trends like delivery apps and social media platforms…
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Before marketers set out on their mobile marketing campaigns, they ask themselves two important questions: How much should our business spend on mobile marketing? What percentage of our overall marketing budget should we allocate to mobile? Hopefully, by the end of this article, you should have a better idea of how to answer those two…
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