Human beings are inherently social; they need to converse with each other, share thoughts and convey their feelings to survive. In the good old days, when conversations could only happen face to face, there were some innate inconveniences to it. Then when MSN messenger came along with its emojis, it was no less than a…
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As a law firm marketing might represent a new challenge. In the past, professional services were often exempt from marketing strategies. However, as the world has changed, competition has increased and globalization has introduced the need for legal firms to develop excellent marketing strategies. Customers have higher expectations. Advances in technology mean many people are…
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So you’ve got your website, you’ve developed and implemented your fantastic digital marketing plans through a combination of features such as link building, content production, social media and much more, but now you need to assess how well everything is doing. Marketing analytics tools are designed to provide insights into your marketing performance by tracking…
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Keeping track on how well your website is performing is essential to the ongoing success of your online presence. By knowing how many people are visiting your website month on month, the channels most visitors are using to get there and what is causing them to leave your site can be the difference between success…
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Four best practices to load your mobile website in under 1 second Performance has never been so important for mobile websites. In January Google announced that from July onwards, the speed of mobile websites is going to be a ranking signal. This change has been in development for years and now that the rules are…
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Veterinary marketing isn’t just important for big businesses. It’s crucial for businesses both big and small to maximize the time they spend making money, rather than waiting for the next customer or client to walk through the door. And that applies to vets just as much as any business. Not sure how you can market…
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As a business owner or marketing professional working on behalf of a business, your aim is to get in front of as many eyes as possible and achieve those all important sales. Display marketing offers a range of benefits that can significantly enhance your business visibility. By using visual ads, you can capture the attention…
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When it comes to things that are hot right now in the digital space, videos are right up there. With the fast-paced lives we all live, consumers don’t have time to read page upon page of content, yet a 30-second video is easily digestible and can leave a lasting impression. If you’re thinking of developing…
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We’ve covered how you can successfully promote your gym before – but those articles focused a little more on how gym owners might promote their services. If you’re reading this, chances are you’re a personal trainer who works 1:1 with clients to help them achieve their goals – a similar yet totally different type of…
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Let’s admit it, there is so much buzz around link building these days! Some say that these practices are dying giving way to content marketing and natural links. Some argue that it’s still a core element of SEO. Well, these ideas didn’t arise out of thin air. We’re seeing Google steadily evolving! Its algorithms are…
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