Blog

If you run a bricks and mortar store, your ultimate aim is to get people through your front door, enabling you to then provide the personable approach to selling, encouraging them to browse through what you have to offer before making that all-important sale. However, a number of contributing factors in today’s society makes this…
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As much as we might like to think we are the decision makers when it comes to our jobs, sometimes we have no choice but to go to the boss upstairs for the final yes or no! The chances are always better that you’ll get the decision you’re looking for if you put together a…
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Engaging and retaining users should always be the primary purpose of your design, otherwise, very little value will come from your web app. So today we’re going to be looking at a few ways that you can incentivize the signup process to get that revenue flowing through the door. We’ve put together a couple of…
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One of the most important aspects of any business is their sales funnel. Regardless of the objective of a business, there is always a predetermined endpoint. For most, the optimisation of a funnel can dramatically change their business, for others, it might have a negative impact. A small amount of finesse is required when it…
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With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But there’s an important factor here; to make your business sustainable you need to nurture a solid base of loyal customers who won’t just return to…
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Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Alright, so you’re fully on board with the web app revolution. That’s great. But considering this is new ground to tread, we’re all a little short on guides and guidelines to follow when we’re designing one. But rather than thinking of that like a problem… Think of it as an opportunity. We can reshape the…
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If you ask parents to list the number one thing they worry about when returning to work, chances are that they will say childcare. Not only can it be a costly experience for many parents, but the thought of leaving their child alone with someone who they don’t know too well is likely to raise…
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Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
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At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could benefit from a mobile-first solution or a brand new app-based business idea. In this Case Study – we spoke to Linda Hodgson, the founder…
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