Blog

As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
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We love to see passionate, dedicated entrepreneurs using our app builder to grow their businesses. That’s exactly why we decided that we had to speak to Toby Harris – founder of LETS GOLF – a former customer from Appsme. We spoke to Toby about his transition from Appsme to AppInstitute and how creating his own…
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Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketing techniques that you could take advantage of! So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the…
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January is the time of the year when we all take a long, hard look at ourselves in the mirror and think: “Damn – I might have overdone it this Christmas.” Whether you’re a turkey sandwich fiend, a cheese and cracker fanatic or simply had an especially indulgent 2017 – all of us could probably…
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For most small businesses, the need to attract and retain customers is being hindered by one simple fact: they don’t blog. Blogging in the modern marketplace is a fundamental requirement for success, and if your business or brand isn’t administering a blog, you are selling yourself and your business short. Market statistics on blogging suggest…
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It’s always rewarding for us to see charities and nonprofits using our app builder for a good cause. Charity apps are a great way to raise awareness, keep in contact with supporters and those that benefit from your work. That’s why wanted to do a case study on Leicestershire MS Therapy Centre – one of…
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Email Templates are all the rage in the email marketing space. Who’s got the hottest templates of them all? Bloggers and marketers have built their email lists on the promise of business changing email templates. They would promote them with titles such as “How one template made me $500,000 in Revenue in 3 months”. This…
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The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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If you run a bricks and mortar store, your ultimate aim is to get people through your front door, enabling you to then provide the personable approach to selling, encouraging them to browse through what you have to offer before making that all-important sale. However, a number of contributing factors in today’s society makes this…
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As much as we might like to think we are the decision makers when it comes to our jobs, sometimes we have no choice but to go to the boss upstairs for the final yes or no! The chances are always better that you’ll get the decision you’re looking for if you put together a…
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