Blog

When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
Read More

AppInstitute is delighted to announce a new collaboration with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute provides a simple way for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform, making entering the app market…
Read More

Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re reading this post called “App Store Screenshot Guide: Creating Better App Store Screenshots” So, call it a hunch. In any case, the…
Read More

This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everything you post, but with Snapchat, there is no history. Everything is temporary: opened Snaps disappear within seconds, Stories are only available for…
Read More

Juggling with appointments, sales, marketing, customer service while managing a business can turn into a real headache. A modern, cloud-based booking system could help you to save a lot of time. Here are 5 advantages of using online appointment booking software. Gain Efficiency Tired of spending most of your time on the phone to manage your…
Read More

The number of valid reasons small businesses can offer up for not having a mobile app decreases each year. And if it is fear or apathy that are holding you back, you should ask yourself what fear and apathy have done for your business so far. By now, you should be quite familiar with many…
Read More

To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
Read More

The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from…
Read More

Uber Technologies Inc. was founded as UberCabs in March 2009 and is now more commonly known simply as Uber. Of the three original co-founders, only Garrett Camp and Travis Kalanick remain, with Oscar Salazar having amicably left in 2011, soon after Uber’s services and mobile app officially launched in San Francisco. Following an initial seed…
Read More

So you’ve finally finished your App and are ready to let it loose into the App Stores, and with 2,000,000+ apps on the Apple App Store and 2,200,000+ on Google Play – getting your App amongst that list can’t be that hard, right? Not always. Apple and Google’s App Stores have guidelines that need to…
Read More