The true purpose of an onboarding process is still education, but while this was once focused on helping users understand how to use the app, it has now shifted to showing users the benefit and value in using the app. And the benefit of a good onboarding process for you is happy customers who keep…
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Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
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With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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Everyone is already aware of the fact that online consumers are quickly moving towards their mobile phones from their desktops. A large chunk of the modern customers’ content consumption along with purchasing power has shifted to mobile devices. This means that today’s businesses can no longer rely on their web presence alone to reach their…
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Some App developers are afraid of DIY App builders as they are often under the impression that they can’t make money from them. This is not the case. It all comes down to the originality of the App. If you make an App that has tons of similar version already in the App stores, no…
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A little unsure whether you need push notifications as part of your App strategy? Want our honest opinion? You absolutely need them. Want to know why? Push notifications act as a friendly nudge to your App users that can not only remind them of your App, but they can inform them on new information, offer…
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Once you’ve finished designing your App’s appearance and have added content you’re ready to Publish to the Google Play and Apple App Stores. When filling in information about your App there are a few things to consider to help with optimising your App to increase downloads, also know as App Store Optimisation. To help you do this we’ve…
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Did you know that you can create a Call to Action button that directs people straight to your App’s Promotional Landing page? Your Landing Page includes the App Store links that will direct the user straight to the relevant App Store download pages, so they won’t have to search through tons of Apps to find yours! It…
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