Push notifications have been known to increase App engagement by 88%1 – thus the power of push is unarguable, but when Apps deliver personalised push notifications, the results can even more astounding! Push notifications serve various purposes beyond just engaging users. They also help improve user retention by reminding users of the app’s value, maintain…
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Increase your App downloads by ensuring you promote it on the homepage of your website. You can do this with a simple banner that links to your App’s download page. We’ve curated 16 examples of how other brands are using their homepage to effectively promote their App. 1. Subway Subcard App Subway use an image of their…
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A little unsure whether you need push notifications as part of your App strategy? Want our honest opinion? You absolutely need them. Want to know why? Push notifications act as a friendly nudge to your App users that can not only remind them of your App, but they can inform them on new information, offer…
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The 2016 Mobile Consumer Study by mobile marketing technology vendor Vibes, is jam-packed with new statistics that establish the importance of targeted mobile interactions and offers for consumers, specifically in customer engagement and loyalty programs. Mobile Offers & Text Alerts 77% of the smartphone users surveyed said mobile offers (such as surprise points or rewards, exclusive content and…
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Did you know that you can create a Call to Action button that directs people straight to your App’s Promotional Landing page? Your Landing Page includes the App Store links that will direct the user straight to the relevant App Store download pages, so they won’t have to search through tons of Apps to find yours! It…
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I’ve listed some of my top favourites when it comes to FREE graphic resources for marketing Apps. With a little Photoshop know-how, you can create beautiful mock-ups of your App to showcase to potential customers. By taking a screenshot of your App and placing it in one these free phone graphics below, use these tantalising…
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Whatever your business, a mobile app will provide you with a number of benefits! To get an idea of what you can expect to see from your mobile, here are the top 4 features every mobile app should have! Product Listings Module / Mobile Commerce Create an unlimited number of products listings in your mobile store,…
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